MAM
Tata Nexon cars ‘Ask the Right Questions’ this Republic Day
MUMBAI: WATConsult and Tata Motors launched ‘Ask the Right Questions’ campaign for Tata Nexon to mark the 70th Republic Day celebrations of India. The core theme of the campaign is to address the concern of casualties in road crashes and it aims to bring about a behavioural change among the audience by influencing them to ask safety-related questions first while purchasing a vehicle.
The thought behind the campaign is – ‘Public Safe, toh Republic Safe’. Conceptualised and launched digitally by WATConsult, the initiative focuses on changing people’s mentality from asking “KitnaDeti Hai?” To “Kitni Safe Hai?”
WATConsult founder and CEO Rajiv Dingra said, “In the Indian democracy, each citizen has freedom of speech as it's a fundamental right. However, it's not always about asking questions, it’s about asking the right questions. The video was released around the republic day as we want all citizens to understand and use their right in the direction that brings change in the way society thinks about purchasing a car.”
Tata Motors head – marketing, passenger vehicle business unit Vivek Srivatsa noted, “This republic day, we are driving awareness on safety, making the citizens of our country safer on the roads. We prioritise safety in our cars and have achieved the best of global standards for safety on the Nexon making it the safest car in India”
The video was released a day before Republic Day and leveraged all social media platforms like Facebook, Twitter, Instagram, and YouTube.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
