MAM
Tata Nexon cars ‘Ask the Right Questions’ this Republic Day
MUMBAI: WATConsult and Tata Motors launched ‘Ask the Right Questions’ campaign for Tata Nexon to mark the 70th Republic Day celebrations of India. The core theme of the campaign is to address the concern of casualties in road crashes and it aims to bring about a behavioural change among the audience by influencing them to ask safety-related questions first while purchasing a vehicle.
The thought behind the campaign is – ‘Public Safe, toh Republic Safe’. Conceptualised and launched digitally by WATConsult, the initiative focuses on changing people’s mentality from asking “KitnaDeti Hai?” To “Kitni Safe Hai?”
WATConsult founder and CEO Rajiv Dingra said, “In the Indian democracy, each citizen has freedom of speech as it's a fundamental right. However, it's not always about asking questions, it’s about asking the right questions. The video was released around the republic day as we want all citizens to understand and use their right in the direction that brings change in the way society thinks about purchasing a car.”
Tata Motors head – marketing, passenger vehicle business unit Vivek Srivatsa noted, “This republic day, we are driving awareness on safety, making the citizens of our country safer on the roads. We prioritise safety in our cars and have achieved the best of global standards for safety on the Nexon making it the safest car in India”
The video was released a day before Republic Day and leveraged all social media platforms like Facebook, Twitter, Instagram, and YouTube.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
