iWorld
ZEE5 and Apigate announce a landmark partnership at Mobile World Congress
MUMBAI: Multi-lingual digital entertainment platform ZEE5 today announced a strategic partnership with Apigate to deliver the largest bouquet of content across languages and genres to audiences globally.
ZEE5, which is a part of Zee Entertainment Enterprises Limited (ZEEL) – a global Media and Entertainment powerhouse – offers 100,000 hours of Indian Movies, TV Shows, News, Music, Videos and exclusive Originals, across 12 languages including Hindi, English, Bengali, Punjabi, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri and Gujarati. It also offers 60+ popular Live TV channels, including ZEE’s best loved channels.
This collaboration brings the plethora of ZEE5’s exciting content, including top TV Shows like Kumkum Bhagya, Jodhaa Akbar and Sembaruthi, blockbusters like Kedarnath, Veere Di Wedding and Mersal, and Originals like Abhay (Kunal Kemmu), Final Call (Arjun Rampal), Rangbaaz (Saqib Saleem) and Sharate Aaj (Parambrata Chattopadhyay) to audiences in 11 countries globally, and will leverage on Apigate’s next-generation API ecosystem to create innovative value propositions for customers.
Through this partnership, ZEE5 is leveraging not only Direct Carrier Billing which offers consumers a secure and convenient payment solution but also going beyond that to offer bundling, wallets and application to person messaging for all subscribers.
“As content creators, we’re creating rich and engaging content across multiple languages for our viewers across the globe. We have an ambitious growth agenda to expand ZEE5’s reach to a wider audience segment across global markets, and we’re very happy to announce our partnership with Apigate which will enable us to do that, said Amit Goenka, CEO, ZEE International and Z5 Global
“We’ve set out to establish ZEE5 as the clear go-to market destination for language content for South Asians and beyond, in the shortest possible time. We’re thrilled to partner with Apigate for this, given their ability to remove the complexities of multiple contracts which enables us to scale quickly. We look forward to jointly taking our fabulous bouquet of content to markets around the globe.” said Archana Anand, Chief Business Officer- ZEE5 Global
Zoran Vasiljev, Chief Executive Officer, Apigate said, “We are excited to partner with a well-known brand like ZEE5 as this is a testament to the relevance of Apigate’s platform in empowering digital transformation for businesses.”
Raja Mansukhani, Senior Vice President APAC, Apigate added, “Having built a world-class ecosystem of Mobile Network Operators, we are able to give ZEE5 access to customers all around the world by enabling expansion through one connection.”
Apigate’s global network reaches 3.5 billion people, comprising more than 110 mobile network operators across Asia, the Middle East, Africa, Europe and Latin America.
iWorld
Hari Om OTT premieres Bhagwan Jhulelal Sai series
First devotional show on Jhulelal Sai streams in Sindhi and Hindi.
MUMBAI: Hari Om OTT just turned the tide for devotional dramas because when Jhulelal Sai steps onto the small screen, even the waves start streaming in two languages. Hari Om OTT, India’s leading devotional streaming platform launched in June 2024, has premiered Bhagwan Jhulelal Sai, a milestone series that marks the first-ever show dedicated to the revered deity of the Sindhi community. The show, starring Manish Raisinghani as Jhulelal Sai / Varun Dev and Parag Tyagi as Mirkh Shah, launched on Jhulelal Jayanti and is available in both Sindhi and Hindi.
The series chronicles the life, journey and teachings of Bhagwan Jhulelal Sai, blending mythology with historical elements to deliver an authentic and inspiring narrative for global audiences.
Manish Raisinghani said, “Portraying Jhulelal Sai and Varun Dev was not just a role, it was a spiritual journey and a moment of immense pride for my family and community. This one holds a special place in my heart, especially since the show is coming in our very own Sindhi language as well.”
Parag Tyagi added, “Jhulelal Sai is the first-ever show that beautifully blends mythology with history. Hari Om has achieved something truly special by bringing the stories of our gods and goddesses to audiences in their authentic language.”
Hari Om OTT CEO Avinash Dugar said, “With Bhagwan Jhulelal Sai, we’re excited to share this inspiring story with the Sindhi community and beyond. We will continue to showcase the stories of Indian culture and Sanatan Dharma to the world, presented in their own language.”
The premiere builds on Hari Om OTT’s track record of acclaimed devotional titles including Mata Lakshmi, Jai Jagannath, Shri Tirupati Balaji, Mata Saraswati and Chandra Dev, all focused on celebrating India’s cultural and spiritual legacy through high-quality storytelling.
In a streaming landscape crowded with fiction, Hari Om OTT is quietly proving that the most powerful stories aren’t made up, they’re the ones that have already inspired generations, now delivered straight to your screen in the language of devotion. Bhagwan Jhulelal Sai is now streaming on Hari Om OTT.
