MAM
Budweiser experiences and huf launch their global collection in india
MUMBAI: Budweiser Experiences is back with their second drop of the year and this time it’s in collaboration with the leading global skate and streetwear brand, HUF. Following the international success of this iconic collection, the brand is all set to celebrate skate culture in India through the launch of this limited edition capsule. The collaboration features the HUF Dirtbag Crew spin on Budweiser’s classic script, bow-tie and label designs across a range of tees, hoodies, hats, button-ups, a retro-sportswear anorak and a vintage trucker denim jacket.
The collection is a true blend of skate culture and fashion, fusing the unique values of the allied brands through a timeless drop. In addition to the apparel line, Hufweiser collection also comprises of accessories including all-over print tote bags, insulated beer carriers, glass mugs, cruiser decks, slide sandals, ‘Come Back with a Six Pack’ doormats and a series of socks offered in collectible ‘Hufweiser’ cans. Rounding out the capsule is a special-edition Hupper 2 Hi, constructed in Bud’s signature-red canvas atop a beer-colored sole, and packaged in a 12-pack-inspired shoebox.
Commenting on the launch, Kartikeya Sharma, VP Marketing – South Asia, AB InBev opined “HUF is a true ambassador of skate culture worldwide and we are thrilled to have partnered with them for a unique collection. We are extremely excited to bring these pieces to the Indian shore and are certain that the synthesis of the brands will enable us to resonate with the skate fans in India. This drop is another effort to celebrate and support sub cultures in India and bring alive the synergies attached to the sport and fashion.”
The brand hosted a larger-than-life activation at BUDXMUMBAI, uniting Indian skating mavens, the likes of Darius C Bharucha and Abhishek, to truly bring to the fore the budding skating phenomena as it exists in the country. The gathering witnessed an eclectic fashion showcase featuring real skaters adorning the classic pieces from the collection. To add to the fervor, skaters present were seen performing staggering tricks on especially designed ramps stationed at the venue, reveling in the liberating spirit of the sport.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
