iWorld
Netflix starts testing Rs 65 mobile-only weekly plan for Indian users
MUMBAI: Taking note of mobile’s popularity for digital content consumption, streaming giant Netflix has started testing mobile-only subscription plans in India. According to media reports, the company has started testing a mobile-only weekly plan priced at Rs 65 in the country. However, it has also been confirmed by the OTT platform that it is only a test, not a price cut.
Although users will get access to the entire catalogue of films and TV shows under this plan, it does not offer HD or Ultra HD content. The mobile-only plan will allow users to access the platform on mobile phone and tablet but only on one screen at a time.
Last month, it was reported that Netflix is testing a mobile-only monthly plan priced at Rs 250 for users in India. According to reports, the plan will be rolled out to everyone in phases.
"We are always looking for ways to make Netflix more enjoyable and accessible. We will be testing different options in select countries where members can, for example, watch Netflix on their mobile devices for a lower price and subscribe in shorter increments of time. Not everyone will see these options and we may never roll out these specific plans beyond the tests," the company also said.
Netflix has significantly upped its game in India since last year. Along with launching hits like Sacred Games, it has also come up with original movies. But in India, it is competing with a number of homegrown players such as ZEE5, Voot, ALTBalaji along with its international rival Amazon Prime Video.
Broadband
ACT Fibernet elevates Aditya Singh to chief customer experience officer
Former senior vp to drive service, retention and delivery revamp
BENGALURU: ACT Fibernet has elevated Aditya Singh to chief customer experience officer, effective 1 January, 2026, as the broadband provider seeks to tighten its grip on service quality in an increasingly competitive market.
Singh, who previously served as senior vice-president – customer experience and loyalty at group level, will now join the executive committee and lead the company’s end-to-end customer transformation agenda.
The move gives him oversight of customer service, customer retention and service delivery, alongside a broader mandate to strengthen network resilience and field operations. The company said the reshuffle underlines its intent to deliver a “consistent, seamless and superior” experience to its 2.3m subscribers across more than 30 cities.
Headquartered in Bengaluru, ACT Fibernet, the consumer-facing brand of Atria Convergence Technologies Limited, is one of India’s largest wired internet service providers. It has built its pitch on high-speed connectivity and responsive customer support, at a time when fibre roll-outs and price wars are redrawing the broadband map.
In a statement, Singh said he was “deeply honoured” to take on the expanded brief and join the executive committee as the company sharpens its focus on simplifying customer touchpoints and turning subscribers into brand advocates.
The elevation signals a clear priority: in a crowded fibre market, customer experience is fast becoming the decisive battleground.
