Post Production
Building brands From idea to legacy
MUMBAI: Rohit Vaid, Co Founder & CCO, explains, the youth today is exposed to 5000+ messages per day.
Their attention spans are low, itʼs only when a message strikes an emotional chord that they invest the most precious commodity– which is mind space. This is what Phoenix will assist brands in capturing through engaging story telling.
Rajesh Pavithran, Co Founder & Director says, with over 75 years of collective creative and production experience, what we bring to the table is effective creative backed by price points. This will give the brands the best bang for their buck. All our arsenal is in place already as we have a roster of talented directors & writers on board.
This is talent that has crafted some of the most impressive youthcampaigns for brands and publishers across platforms.
Rohit Tugnait Co-Founder & CEO, sums up, as we all know the digital content space is exploding thanks to low mobile internet costs brought about by the Jio revolution add to this the smart phone penetration across the country. This will fuel the growth of the digital video business from $300 million as of 2018 to
$1.5 billion by 2021. So the opportunities for specialists like us, who have the experience in creating engaging story telling via formats ranging from 3 seconds to 3 hours (and everything in between) will be huge.
Our initial focus is alliances, we are in talks with a select few leading agencies and OTT platforms to become preferred partners addressing their production needs and creation of joint IPʼs. We will have announcements coming in this space soon.
Mumbai: Astra Studios, a bold new force in global creative technology, has been officially launched. Founded by the former senior leadership from MPC, The Mill and Technicolor India – Biren Ghose, RK Chand, Rajarajan Ramakrishnan and Shajy Thomas, the company is backed by a strategic investment from the Hombale Group, creators of India’s most successful storytelling franchises including KGF, Salaar and Kantara along with Perpetual Capital.
The rise of Machine Learning & Gen AI is disrupting every layer of content production, triggering a reinvention of creative workflows, talent dynamics, and business models in the industry. Blending decades of global expertise in Creative Storytelling, Visual Effects, Animation, Immersive & Experiential Media, the Astra Studios leadership team is poised to redefine how high-quality content is imagined & produced. With next-generation workflows and a focus on compelling, character-led storytelling universes, Astra is setting out to empower filmmakers, brands and content platforms alike.
“Astra is our launchpad for a creative revolution – a studio purpose-built for the future of content. We are fusing world-class artistry with cutting-edge emerging technologies. We will play in the arena where cinematic brilliance meets next-gen computer graphics. This will redefine how stories are designed, created, shared and experienced. India is at an inflection point in the global content arena, and Astra aims to lead that evolution, creating new jobs while continuing to partner creatives globally.” said Astra Studios founder Biren Ghose.
“We are supporting the vision behind Astra Studios to help grow stories and movie franchises across different platforms using emerging technologies. Astra’s founding team brings a wealth of talent and experience as well as global connectivity and passion for new technology. This will enable the Hombale Group to undertake projects with greater scope and complexity to create powerful new ‘story worlds’ for our franchise fandoms.” said Hombale Films founder Vijay Kiragandur.
Astra Studios’ core focus areas include:
●End to End Creative Solutions for Films, Series and Brand Campaigns – Ideation, Visualisation, VFX, Generative AI Solutions and Post-Production
● Development of original Character Universes and Global IP
● Immersive Experiences across brands, AR/VR and Location-based media
● Premium Animation for both Streaming and Theatrical formats
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