Brands
Rahul Bose’s overpriced bananas feed creativity of brands on Twitter
MUMBAI: While the Chandigarh Police and Excise and Taxation department is looking into the “illegal and exorbitant charge of GST” by JW Marriott Hotels as they sold a pair of bananas at a whopping Rs 442.5 to bollywood actor Rahul Bose, the Twitter-verse is jumping on the marketing wagon to make the most of this bizarre incident.
A user posted a photo of Taj Hotels in Santacruz Mumbai offering fresh season fruits ‘with best compliments’ with a candid caption “Meanwhile, in the land of trolling JW Marriott….”
Meanwhile, in the land of trolling JW Marriott…. pic.twitter.com/ipGEZILQ4s
— Deepak Shenoy (@deepakshenoy) July 25, 2019
A number of brands including the star of ‘moment-marketing’, Zomato, used the opportunity to share some great creatives around it. Here are some of the most creative pieces from the land of Twitter:
1. Amazon Prime Video India
prime subscription is just Rs. 129 per month btwpic.twitter.com/oqzA81ssan
— amazon prime video IN (@PrimeVideoIN) July 25, 2019
2. Arre
When the bill gives you chills. #RahulBoseMoment pic.twitter.com/Br9s1pziMJ
— Arré (@ArreTweets) July 25, 2019
3. Natures Basket
With us, you will always get your bananas at #PricesYouWillLove #RahulBoseMoment pic.twitter.com/xjMgDw6JoL
— Natures Basket (@NaturesBasket) July 25, 2019
4. Oyo
Oh gosh#RahulBoseMoment pic.twitter.com/AnXZezKurp
— Janu Dhingra (@dhingra_janu) July 25, 2019
5. PolicyBazaar
Protect your family from financial insecurity after you at the cost of 2 bananas and protect them from the lemons that life might give them.#RahulBoseMoment #RahulBose pic.twitter.com/OszdmEuSPH
— Policybazaar (@policybazaar) July 25, 2019
6. Reliance Smart
People maybe #GoingBananas over the cost of bananas, but the price of bananas at the Reliance SMART superstore will make you go ga ga. Visit today! #SMARTgiri #RahulBoseMoment pic.twitter.com/UxhumsymZY
— Reliance SMART (@RelianceSmartIN) July 25, 2019
7. Star Quick
With us, you'll never have a #MyRahulBoseMoment
Shop for fresh fruits, vegetables & many more at the best prices ever only on the StarQuik App or website! Order now kyuki StarQuik, #FreshHai!#RahulBoseMoment #RahulBose #Banana #Fruits #OnlineGroceries #AasaanGrocery #StarQuik pic.twitter.com/OQQQTUvHow— StarQuik (@StarQuik) July 26, 2019
8. Zomato
— Zomato India (@ZomatoIN) July 25, 2019
9. Coco Soul
10. Anchor by Panasonic
Insulation tape from #AnchorByPanasonic protects you from all kinds of shocks. Well, almost. #RahulBoseMoment #ShockProof #Banana #GoBananas pic.twitter.com/vEl3aPF4a6
— Anchor by Panasonic (@AnchorPanasonic) July 27, 2019
11. TEZ
Don't pay so much for a banana channel while the world is going bananas over how awesome Tez is!#Promo pic.twitter.com/RD4UNjLU88
— Dilli Aajtak (@DilliAajtaktv) July 29, 2019
Brands
Rohini Laya Venkateswaran named executive director at Gillette India
P&G veteran with two decades of experience steps into leadership role
NEW DELHI: Rohini Laya Venkateswaran has been appointed executive director at Gillette India Pvt. Ltd., bringing with her more than two decades of experience across sales, strategy and brand leadership within the consumer goods sector. In her new role, she will help steer the company’s strategic direction and growth while strengthening its footprint in the grooming and personal care category.
Venkateswaran joins the board after a long career at Procter & Gamble, where she spent nearly 21 years shaping sales strategy, building brands and driving market expansion across India and international markets.
Most recently, she served as chief sales officer for India at P&G. Prior to that, she was vice president and country manager for east gulf markets, overseeing operations in Kuwait, Oman, Bahrain and Qatar while also guiding sales strategy across the Gulf region, including the UAE.
Earlier in her career, she led sales strategy and planning for India while serving as marketing leader for brands such as Olay and Old Spice. During this stint, she focused on reshaping go-to-market channels and building awareness through digital, social and influencer-led campaigns to drive growth.
Her journey at P&G also included roles such as director sales strategy and planning leader India, associate director modern retail and ecommerce, regional manager for Delhi and Rajasthan, and several key account and trade marketing roles across the country. She also spent time in the United States working on the P&G Walmart international team, collaborating on global retail initiatives.
Venkateswaran holds an MBA in marketing from SP Jain Institute of Management and Research and a bachelor’s degree in mechanical engineering from RV College of Engineering.
With her mix of sales acumen, brand-building experience and global exposure, Venkateswaran’s appointment signals a sharpened focus on growth and market leadership for Gillette India.
