Brands
Rahul Bose’s overpriced bananas feed creativity of brands on Twitter
MUMBAI: While the Chandigarh Police and Excise and Taxation department is looking into the “illegal and exorbitant charge of GST” by JW Marriott Hotels as they sold a pair of bananas at a whopping Rs 442.5 to bollywood actor Rahul Bose, the Twitter-verse is jumping on the marketing wagon to make the most of this bizarre incident.
A user posted a photo of Taj Hotels in Santacruz Mumbai offering fresh season fruits ‘with best compliments’ with a candid caption “Meanwhile, in the land of trolling JW Marriott….”
Meanwhile, in the land of trolling JW Marriott…. pic.twitter.com/ipGEZILQ4s
— Deepak Shenoy (@deepakshenoy) July 25, 2019
A number of brands including the star of ‘moment-marketing’, Zomato, used the opportunity to share some great creatives around it. Here are some of the most creative pieces from the land of Twitter:
1. Amazon Prime Video India
prime subscription is just Rs. 129 per month btwpic.twitter.com/oqzA81ssan
— amazon prime video IN (@PrimeVideoIN) July 25, 2019
2. Arre
When the bill gives you chills. #RahulBoseMoment pic.twitter.com/Br9s1pziMJ
— Arré (@ArreTweets) July 25, 2019
3. Natures Basket
With us, you will always get your bananas at #PricesYouWillLove #RahulBoseMoment pic.twitter.com/xjMgDw6JoL
— Natures Basket (@NaturesBasket) July 25, 2019
4. Oyo
Oh gosh#RahulBoseMoment pic.twitter.com/AnXZezKurp
— Janu Dhingra (@dhingra_janu) July 25, 2019
5. PolicyBazaar
Protect your family from financial insecurity after you at the cost of 2 bananas and protect them from the lemons that life might give them.#RahulBoseMoment #RahulBose pic.twitter.com/OszdmEuSPH
— Policybazaar (@policybazaar) July 25, 2019
6. Reliance Smart
People maybe #GoingBananas over the cost of bananas, but the price of bananas at the Reliance SMART superstore will make you go ga ga. Visit today! #SMARTgiri #RahulBoseMoment pic.twitter.com/UxhumsymZY
— Reliance SMART (@RelianceSmartIN) July 25, 2019
7. Star Quick
With us, you'll never have a #MyRahulBoseMoment
Shop for fresh fruits, vegetables & many more at the best prices ever only on the StarQuik App or website! Order now kyuki StarQuik, #FreshHai!#RahulBoseMoment #RahulBose #Banana #Fruits #OnlineGroceries #AasaanGrocery #StarQuik pic.twitter.com/OQQQTUvHow— StarQuik (@StarQuik) July 26, 2019
8. Zomato
— Zomato India (@ZomatoIN) July 25, 2019
9. Coco Soul
10. Anchor by Panasonic
Insulation tape from #AnchorByPanasonic protects you from all kinds of shocks. Well, almost. #RahulBoseMoment #ShockProof #Banana #GoBananas pic.twitter.com/vEl3aPF4a6
— Anchor by Panasonic (@AnchorPanasonic) July 27, 2019
11. TEZ
Don't pay so much for a banana channel while the world is going bananas over how awesome Tez is!#Promo pic.twitter.com/RD4UNjLU88
— Dilli Aajtak (@DilliAajtaktv) July 29, 2019
Brands
Rentokil PCI acquires Pecopp to expand pest control footprint in India
Deal strengthens western reach and adds premium clients to portfolio
MUMBAI: Rentokil PCI has acquired Pecopp Pest Control Services Pvt Ltd, strengthening its presence in western India and expanding its customer base across premium segments.
The deal brings Pecopp’s client portfolio, workforce and operational assets into the Rentokil PCI network, combining local expertise with global capabilities. Mumbai-based Pecopp has built a strong reputation over the years, serving clients across professional services, luxury hospitality and entertainment sectors.
With the integration, Pecopp will gain access to Rentokil PCI’s global research, digital tools and service infrastructure, aimed at improving delivery standards and operational efficiency.
Rentokil PCI managing director David Lewis said the acquisition supports the company’s focus on advancing service quality and scaling tech-driven solutions in India.
Pecopp Pest Control Services Pvt Ltd managing director Siddharth Balwani added that the partnership will help enhance service offerings while retaining a personalised approach for existing customers.
The acquisition reflects a broader push by Rentokil PCI to deepen its market presence through targeted expansion and a stronger customer-first strategy.
