MAM
TV ad volumes in Q2-19 witnessed 10% rise: TAM AdEx
MUMBAI: TV ad volumes saw an indexed increase of 10 per cent in Q2-19 as compared to Q1-19, a recent TAM AdEx data report reveals. Personal care/personal hygiene became the top category increasing its percentage share in TV ad volumes by 2 per cent. The top category from Q1-19 was food & beverages, that slipped to second spot following a dip of 1 per cent in ad volumes.
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TV |
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Period  |
Sectors |
% Shares |
|
Jan-Mar ‘19 [Q1’ 19] |
Food & Beverages |
19% |
|
Personal Care/Personal Hygiene |
18% |
|
|
Services |
13% |
|
|
Household Products |
7% |
|
|
Personal Healthcare |
6% |
|
|
Apr-Jun ‘19 [Q2’ 19] |
Personal Care/Personal Hygiene |
20% |
|
Food & Beverages |
18% |
|
|
Services |
12% |
|
|
Household Products |
6% |
|
|
Hair Care |
6% |
|
|
TV |
Q1 ‘Y2019 |
Q2 ‘Y2019 |
|
Index Growth (Ad Volumes) |
100 |
110 |
The combined ad volumes of top five categories Q1-19 and Q2-19 witnessed an indexed increase of 1 per cent as compared to the combined volumes of the corresponding quarters of the previous year. Another interesting thing to note is the exit of hair care products from the top five categories this year. Household products made an entry with 7 per cent share in the ad volumes on TV.
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TV |
||
|
Period |
Top 5 Sectors |
% Shares |
|
Jan-Jul ‘18 |
Personal Care/Personal Hygiene |
19% |
|
Food & Beverages |
17% |
|
|
Services |
12% |
|
|
Personal Healthcare |
6% |
|
|
Hair Care |
6% |
|
|
Jan-Jul ‘19 |
Personal Care/Personal Hygiene |
19% |
|
Food & Beverages |
18% |
|
|
Services |
13% |
|
|
Household Products |
7% |
|
|
Personal Healthcare |
6% |
|
|
TV (Top 5 Sectors) |
Jan-Jul’18 |
Jan-Jul’19 |
|
Index Growth (Ad Volumes) |
100 |
101 |
The data further mentioned an indexed dip of 3 per cent in the growth of top five genres on TV. While feature films saw a rise of 1 per cent, film songs saw a dip of 1 per cent. Film-based magazines were replaced by cartoons/ animations.
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TV |
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Period |
Top 5 Program Genre |
% Shares |
|
Jan-Jul ‘18 |
Feature Films |
23% |
|
News Bulletin |
19% |
|
|
Film Songs |
11% |
|
|
Drama/Soap |
9% |
|
|
Film Based Magazines |
4% |
|
|
Jan-Jul ‘19 |
Feature Films |
24% |
|
News Bulletin |
19% |
|
|
Film Songs |
10% |
|
|
Drama/Soap |
9% |
|
|
Cartoons/Animation |
4% |
|
|
TV (Top 5 Program Genre) |
Jan-Jul’18 |
Jan-Jul’19 |
|
Index Growth (Ad Volumes) |
100 |
97 |
