MAM
TV ad volumes in Q2-19 witnessed 10% rise: TAM AdEx
MUMBAI: TV ad volumes saw an indexed increase of 10 per cent in Q2-19 as compared to Q1-19, a recent TAM AdEx data report reveals. Personal care/personal hygiene became the top category increasing its percentage share in TV ad volumes by 2 per cent. The top category from Q1-19 was food & beverages, that slipped to second spot following a dip of 1 per cent in ad volumes.
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TV |
||
|
Period  |
Sectors |
% Shares |
|
Jan-Mar ‘19 [Q1’ 19] |
Food & Beverages |
19% |
|
Personal Care/Personal Hygiene |
18% |
|
|
Services |
13% |
|
|
Household Products |
7% |
|
|
Personal Healthcare |
6% |
|
|
Apr-Jun ‘19 [Q2’ 19] |
Personal Care/Personal Hygiene |
20% |
|
Food & Beverages |
18% |
|
|
Services |
12% |
|
|
Household Products |
6% |
|
|
Hair Care |
6% |
|
|
TV |
Q1 ‘Y2019 |
Q2 ‘Y2019 |
|
Index Growth (Ad Volumes) |
100 |
110 |
The combined ad volumes of top five categories Q1-19 and Q2-19 witnessed an indexed increase of 1 per cent as compared to the combined volumes of the corresponding quarters of the previous year. Another interesting thing to note is the exit of hair care products from the top five categories this year. Household products made an entry with 7 per cent share in the ad volumes on TV.
|
TV |
||
|
Period |
Top 5 Sectors |
% Shares |
|
Jan-Jul ‘18 |
Personal Care/Personal Hygiene |
19% |
|
Food & Beverages |
17% |
|
|
Services |
12% |
|
|
Personal Healthcare |
6% |
|
|
Hair Care |
6% |
|
|
Jan-Jul ‘19 |
Personal Care/Personal Hygiene |
19% |
|
Food & Beverages |
18% |
|
|
Services |
13% |
|
|
Household Products |
7% |
|
|
Personal Healthcare |
6% |
|
|
TV (Top 5 Sectors) |
Jan-Jul’18 |
Jan-Jul’19 |
|
Index Growth (Ad Volumes) |
100 |
101 |
The data further mentioned an indexed dip of 3 per cent in the growth of top five genres on TV. While feature films saw a rise of 1 per cent, film songs saw a dip of 1 per cent. Film-based magazines were replaced by cartoons/ animations.
|
TV |
||
|
Period |
Top 5 Program Genre |
% Shares |
|
Jan-Jul ‘18 |
Feature Films |
23% |
|
News Bulletin |
19% |
|
|
Film Songs |
11% |
|
|
Drama/Soap |
9% |
|
|
Film Based Magazines |
4% |
|
|
Jan-Jul ‘19 |
Feature Films |
24% |
|
News Bulletin |
19% |
|
|
Film Songs |
10% |
|
|
Drama/Soap |
9% |
|
|
Cartoons/Animation |
4% |
|
|
TV (Top 5 Program Genre) |
Jan-Jul’18 |
Jan-Jul’19 |
|
Index Growth (Ad Volumes) |
100 |
97 |
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
