Ad Campaigns
OZiva, India’s first clean-label active nutrition brand launches a #MyPCOSStory Campaign
MUMBAI: OZiva, India’s first clean-label active nutrition brand developing natural, plant-based nutritional products, recently announced the launch of its #MYPCOSStory campaign. The campaign will be on during the entire month of September, which is also the PCOS awareness month. It is aimed at empowering women suffering from the condition to share their experiences and create a community that can empower each other through advice and insights.
Polycystic Ovary Syndrome is a hormonal abnormality that affects 1 in 10 women today all over the world. According to the National Institutes of Health, USA, the causes of PCOS are diverse-including lifestyle, genetics and health. However, it has a considerable negative impact on a woman’s overall health, along with being a cause for infertility and several other complications.
One of the main effects of PCOS is disturbing the menstrual cycle, causing periods to either occur too close to each other or too far apart. It also affects metabolism, and women with PCOS have a 5-7X increased risk of developing type 2 diabetes later in life. In India, PCOS has affected many young women, and apart from being a factor that can cause major health complications in the future, its symptoms such as acne and hirsutism are also becoming a source of stress and affecting confidence.
Commenting on the importance of the campaign, Aarti Gill, Co-founder, OZiva said, “Despite being a common ailment all over the world and in India, there is a serious lack of knowledge about PCOS, which leads to various misconceptions. In the recent past, many actresses such as Sara Ali Khan, Sonam Kapoor, Emma Thompson and ex-Spice Girl Victoria Beckham have shared the stories of their struggles with PCOS. With September being PCOS awareness month, we felt the need to create a platform that would allow every woman suffering from this condition to share their stories and enable each other to seek the right guidance and proper treatment. To take part, participants can share their or a friend’s story on Instagram and we will also feature the most inspiring stories on our official website.”
Participants can share their PCOS stories by uploading an image post on Instagram of a picture with a blindfold around their eyes. The story write-up needs to be shared in the caption while also tagging any three friends. The post should also include the tags @ozivanutrition and #MYPCOSStory to enable OZiva to share it with other women and build a strong community to fight this disorder that is rapidly affecting women everywhere and across all ages.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
