Ad Campaigns
MakeMyTrip’s ‘MyIndiaMyTrips’ supports PM’s vision to boost domestic tourism
MUMBAI: MakeMyTrip, India’s leading online travel company, today, rolled-out its digital campaign #MyIndiaMyTrips to inspire and assist Indian travellers to plan their travel and explore the best of India. In line with the Prime Minister Narendra Modi’s appeal to all Indians to visit at least 15 destinations in the next three years within India, the campaign has been conceptualised to make it intuitive for Indians to book their travel per their interest.
MakeMyTrip’s digital campaign has been thematically designed to address varied interests of Indian travellers. Promoted through social media platforms like Instagram, Facebook and Twitter which are the first port of travel inspiration for young Indians and a specially curated microsite, travel choices have been categorised under heritage & history, nature escapades, wildlife, pilgrimages, and festivals & culture to make decision-making easy. The campaign #MyIndiaMyTrips celebrates country’s cultural heritage, rich architectural brilliance, and natural landscapes covering close to 100 destinations of interest for travellers.
Commenting on the new digital campaign, MakeMyTrip group chief marketing officer Sunil Suresh said, “With its beautiful natural landscapes, rich cultural diversity, 7500 kilometre coastline and a multitude of cuisines, customs and art that changes every few hundred kilometres – there is no dearth of places to visit as a tourist in India. #MyIndiaMyTrips is a concerted effort to inspire, encourage and assist more and more Indians to explore their own country as per our Prime Minister's appeal during his Independence Day address to the nation.”
Now travellers, from couples to family, from solo travellers to adventure seekers can choose from specially curated easy-to-book holiday packages across categories. The new microsite on MakeMyTrip website is the knowledge hub of domestic destinations, detailing out places with things to see, local activities, food and events in places like Khajuraho, Hampi, Konark, Kumbhalgarh, Gokarna, Varkala, Shillong, Kaziranga, Ranthambore, Ajmer Sharif and Rameswaram among others. #MyIndiaMyTrips will focus on driving engagement amongst India’s digital natives through aspirational content on the various wonders and charms of the country.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
