eNews
Andhrajyothi, the Leading Telugu Publisher in India Signs Strategic Multi-Year Partnership Agreement with Taboola
Mumbai – Taboola, the world’s leading discovery platform, today announcedan exclusive partnership withAndhrajyothi, the leading Telugu-language publisher with over 100 million page views reaching Telugu readers across India and the US. The partnership will see Andhrajyothi using Taboola’s discovery platform on mobile and web to maximize traffic and increase user engagement.
Andhrajyothi will also use Taboola Newsroom, which provides editorial teams with actionable insights and data about content performance in real time, as well as unique insights on trending topics from Taboola’s publisher network.
"The local and global reach of Andhrajyothi, of about 100 million page views per month, allows us to reach users in their native language, spoken by roughly 80 million people," says Koganti Bhanu Prakash, Director of Andhrajyothi. “To continue putting out high-quality regional journalism, we count on Taboola as a key discovery partner to continue to grow monetization, audience, and engagement".
“We are excited to partner with Andhrajyothi, and work together to drive growth around user engagement, revenue and audience,” said Adam Singolda, CEO and Founder at Taboola.
eNews
Swiggy sees record orders during India vs New Zealand T20 final
Chicken biryani tops match-day menu as fans order 7,500 times per minute at peak.
MUMBAI: India’s T20 final didn’t just break stumps, it broke Swiggy’s delivery records, proving cricket fans celebrate victories with plates, not just flags. Swiggy, India’s leading on-demand convenience platform, reported a sharp spike in food orders during the ICC Men’s T20 World Cup final between India and New Zealand. On 8 March 2026, overall orders rose 23.2 per cent year-on-year compared with the same date in 2025, driven by fans turning living rooms into mini stadiums complete with match-day feasts.
Key highlights from the evening:
- Orders during peak match hours (7–10 pm) were 2.1 times higher than pre-match levels.
- The highest order rate hit 7,500 orders per minute at 19:45.
- Chicken biryani reigned supreme as the most-ordered dish, followed by masala dosa, chicken fried rice, garlic breadsticks and paneer butter masala.
While metros such as Bengaluru, Mumbai and Hyderabad led volumes, the cricketing fever spread nationwide. Among emerging cities, Thiruvananthapuram, Surat and Rajkot recorded the strongest order growth. Smaller markets including Shillong, Agartala and Port Blair also showed significant appetite, underlining the expanding footprint of quick-commerce food delivery across India.
The surge reflects a growing trend of pairing major sporting events with doorstep delivery, turning big matches into shared, convenient celebrations. In a night where every boundary mattered, Swiggy proved the real MVP might just be the delivery partner who kept the snacks and the vibes flowing without missing a single wicket.
