AD Agencies
Ogilvy India’s PR capabilities shine at Asia-Pacific SABRE Awards
MUMBAI: Ogilvy tops all agencies with 16 SABRE Awards, alongside impressive performances from competition at the Asia-Pacific SABRE Awards in Singapore on Friday. Ogilvy India was particularly impressive winning 4 awards from the 16 and the India team also won the Best in Show for its “Where’s the DNA” campaign.
Chief executive, public relations & influence, Asia Scott Kronick said, “The work our India public relations capability is undertaking to promote DNA testing at crime scenes is extremely important. I am very proud of this team and thankful to all our partners. This is the kind of assignment that not only wins awards, but it builds agency cultures and that is what it is doing for us.”
The SABRE Awards Asia-Pacific 2019 ceremony took place in Singapore last night. Ogilvy topped all agencies with 14 Gold SABRE Awards, and 2 more that Ogilvy PR won for Australasian Consultancy of the Year, and Ogilvy PR’s Manila office's Jollibee Going Global campaign that won an IN2 SABRE Award. In total, Ogilvy took home 16 awards.
The Ogilvy India team's "Where's the DNA" campaign won 4 Gold SABRE and Team Castrol India won 2 SABRE. The “Where’s the DNA” campaign triumphed over five other Platinum nominated campaigns for the Best in Show honors.
Equally impressive are the wins by the Singapore team that won 3 Gold SABRES; Era Ogilvy and Ogilvy Taiwan took home 2; Australia, Beijing and Shanghai won a SABRE award each; Team Castrol India won 2.
Ogilvy and its clients took home the most – 16 trophies – the most, and this included 14 Gold/Diamond winners, ahead of BCW (10), Dentsu and Weber Shandwick (7), Adfactors and Current Global (4), Alexander PR and Edelman (3).
AD Agencies
Publicis Brazil’s creative chief Mauro Ramalho lands the jury chair at Abby Awards 2026
Mauro Ramalho brings 25 years of global advertising firepower to the new creative commerce, use of data and B2B category at Goafest
GOA: The Abby Awards 2026, powered by The One Club and The One Show, has appointed Mauro Ramalho, chief creative officer of Publicis Brazil, as jury chair for its newly launched creative commerce, use of data and B2B category. The announcement, made on 18 March, signals the awards’ intent to bring serious international muscle to a category that sits squarely at the intersection of creativity and commercial performance.
Ramalho is not a name that needs much introduction in global advertising circles. Over 25 years spanning three countries, he has worked at some of the industry’s most creatively restless addresses. At AKQA in San Francisco, he worked across McDonald’s, Nike, Fox, Target, Kraft Foods and GAP, and helped lead “The Lost Ring” for McDonald’s, one of the first alternate reality campaigns and among the most awarded projects of its era. He later moved to Organic in Toronto, bridging the Detroit and Toronto offices on Dodge, Jeep and Chrysler, before spending over a decade building CUBOCC into one of Brazil’s most iconic and innovative independent agencies, which subsequently joined the IPG network.
A stint at FCB followed, where Ramalho led integrated work bridging online and offline, before he joined R/GA São Paulo as vice-president and executive creative director, stitching together the São Paulo office with New York, London, Portland and California on global clients including Verizon, Google, Meta, Samsung, American Express and Heineken. He now heads Publicis Brazil as its chief creative officer.
His trophy cabinet includes Clios, Effies, TikTok awards and MMA Smarties, and he has served on juries at the Andys, TikTok and the Lisbon Awards.
The Abby Awards 2026 is scheduled to take place at Goafest 2026 on 20, 21 and 22 May in Goa.
For Indian advertising, landing a jury chair of Ramalho’s calibre for a category built around data-driven creativity and commerce is a statement of ambition. Goafest just raised its own bar.
