MAM
InsuranceDekho becomes the official insurance sponsor of Tamil Nadu Premier League
Mumbai: InsuranceDekho has announced its partnership with the Tamil Nadu Premier League (TNPL) as the official insurance sponsor for the upcoming season. This one-year sponsorship agreement marks the brand’s commitment to expand its presence in South India
As part of the collaboration, InsuranceDekho will have a significant presence throughout the tournament, including on-ground activations, peripheral branding, and boundary boards. The company will also sponsor the “Safe Hands of the Match” award, recognising the player with the most catches in each of the 32 matches.
InsuranceDekho co-founder Ish Babbar said, “Our partnership with TNPL is a strategic move that aligns with our expansion plans in South India. By supporting local talent and connecting with cricket enthusiasts, we’re not just reaching a wider audience – we’re building trust and fostering meaningful relationships. This sponsorship embodies our belief in the unifying power of sports and our commitment to engaging with communities through events that resonate deeply with our target markets.”
In addition to the on-ground presence, InsuranceDekho is engaging fans through social media contests, offering match tickets as prizes. This initiative aims to boost fan involvement and create a stronger connection between the brand and cricket enthusiasts.
The partnership with TNPL is part of InsuranceDekho’s broader strategy to increase brand awareness through sports sponsorships. The company has previously invested in the Haryana state level table tennis competition and plans to continue supporting grassroots sports events across India.
Cricket fans can look forward to seeing InsuranceDekho’s presence throughout the TNPL season, which promises to be an exciting showcase of Tamil Nadu’s cricketing talent.
Brands
Tech Mahindra names Jeetu Anandani VP & country head – enterprise & strategic accounts
Veteran tech leader to drive enterprise growth across Australia and New Zealand
MELBOURNE: Jeetu Anandani has stepped into a larger leadership role at Tech Mahindra, taking charge as vice president and country head for enterprise and strategic growth across Australia and New Zealand.
Based in Melbourne, Anandani will steer the company’s enterprise portfolio in the ANZ region, focusing on expanding business across high-growth sectors such as retail, energy and utilities, health insurance and logistics. The move signals Tech Mahindra’s intent to deepen its presence in one of the world’s most competitive enterprise technology markets.
In his new role, Anandani will lead growth initiatives, build strategic partnerships and strengthen relationships with key stakeholders across industries. His mandate also includes accelerating business development efforts in sectors such as manufacturing, travel and logistics while helping clients navigate digital transformation and AI-led change.
The promotion caps a steady rise within Tech Mahindra. Anandani most recently served as communications, media and entertainment head for BPS across the Asia Pacific and Japan region, where he worked on expanding enterprise deals and strategic partnerships. Before that, he held the role of account director, managing key client relationships and delivery programmes.
Prior to joining Tech Mahindra in 2020, Anandani spent nearly eight years at Telstra as country manager in Mumbai, overseeing operational growth and partnerships. His earlier career includes leadership stints at Tata Consultancy Services, Vodafone and JPMorgan Chase.
With more than two decades of experience across telecom, banking and IT services, Anandani now takes the helm of Tech Mahindra’s enterprise push in ANZ, a region where demand for AI, digital transformation and large-scale technology partnerships continues to gather pace.
