Brands
OnePlusTV partners with Reliance Digital for launch
Mumbai: Reliance Digital, India’s No. 1 electronics retailer has partneredwith OnePlus for the exclusivelaunch of OnePlus TV line-upacross its retail outlets.
Both the OnePlus TV 55 Q1 and OnePlus TV 55 Q1 Prowere unveiled today at the Reliance Digital Store in Prabhadevi. The event was presided over by Brian Bade, CEO, Reliance Digital, KaushalNevrekar, EVP &CMO Reliance Digital and Vikas Agarwal, General Manager, OnePlus India, along with Bollywood actress, Tara Sutaria.
On the grand occasion of the launch, Brian Badesaid “In keeping with our track record of launching the latest technology first, we are proud to welcome OnePlus TV to the Reliance Digital family. We will continue to be the bridge between the Indian consumer and the latest technology brands from all over the world.”
Addressing the gathering at the OnePlus TV announcement, Vikas Agarwal, General Manager, OnePlus India, said, “We’ve been working with Reliance Digital since November last year and are extremely happy with the remarkable response we received for our products across India. Reliance Digital has a successful nationwide presence with OnePlus devices being sold across 350+ Reliance Digital stores. The launch of the OnePlus TVs will further strengthen our fruitful partnership, and provide a valuable offline platform for customers across India to physically experience the innovations of the OnePlus TV while seeking to purchasing it,”
Tara Sutaria, a technology enthusiast was excited for the launch. She said, “Reliance Digital is my favourite technology store, and I’m glad that just like me, all of India will get an opportunity to experience this new generation TV.”
The recently launched OnePlus TV comes in two variants, OnePlus TV 55 Q1 and OnePlus TV 55Q1 Pro with a 4K QLED experience in both variants. Both smart TVs run on the latest version of Android TV. OnePlus TV 55 Q1 Pro has a 55-inch QLED display and Dolby Vision support, powered by eight speakers that deliver a 50W output. Both smart TV variants feature Dolby Atmos support and a custom Gamma Colour Magic processor. It also has voice control giving customers a comprehensive smart TV experience. In addition, OnePlus TV is supported by the all-new innovative OnePlus Connect app offering smarter interaction and seamless connectivity experience through a fusion of connected devices.
Moreover, Reliance Digital will also have a bouquet of exclusive offers for customers,like cashback of up to Rs.7000 on HDFC cards, no cost EMI options, extended warranty and multibank cashback on OnePlus TVs.
Both the versions will be available in Reliance Digital and Jio Stores across 100+ Indian cities.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
