News Headline
Approaching winters improve Vaseline Intensive Care Lotion’s position in BARC week 46 rankings
MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 9 November and 15 November 2019.
The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 46 of 2019.
Top Advertisers:
Not many major changes were observed in the top advertisers’ list in week 46 as compared to the past week. Hindustan Unilever Ltd and Reckitt Benckiser (India) Ltd remained the top two advertisers with 187391 and 60242 ad insertions, respectively.
ITC Ltd climbed up two spots to rank third with 46426 insertions, followed by Ponds India, which also moved up two slots from the past week, with 42010 ad insertions.
Procter & Gamble witnessed an improvement of one rank in week 46 and ranked fifth with 41290 insertions.
The pecking order of top 10 advertisers in week 46 were Hindustan Lever, Reckitt Benckiser, ITC, Ponds India, Procter & Gamble, Cadburys, Brooke Bond Lipton, Wipro, Godrej Cosumer Products, and Colgate Palmolive at first, second, third, fourth, fifth, sixth, seventh, eighth, ninth, and tenth position respectively.
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Rank |
Advertiser |
Insertions |
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Week 46 |
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1 |
HINDUSTAN LEVER LTD |
187391 |
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2 |
RECKITT BENCKISER (INDIA) LTD |
60242 |
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3 |
ITC LTD |
46426 |
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4 |
PONDS INDIA |
42010 |
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5 |
PROCTER & GAMBLE |
41290 |
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6 |
CADBURYS INDIA LTD |
37582 |
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7 |
BROOKE BOND LIPTON INDIA LTD |
35497 |
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8 |
WIPRO LTD |
34531 |
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9 |
GODREJ CONSUMER PRODUCTS LTD |
31252 |
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10 |
COLGATE PALMOLIVE INDIA LTD |
25770 |
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TOP 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals, |
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Top Brands:
There were some reshuffles in the top brands of in the week 46 data of BARC as compared to the past week. Santoor Beauty Soaps were replaced from the top position by Lux Toilet Soaps that made 15306 ad insertions. Lux Toilet Soaps weren’t in the top 10 in week 45.
Trivago remained on the second spot. It made 14904 ad insertions. Vaseline Intensive care lotion, with winters approaching fast, ranked up three spots to rank third in the list with 13447 ad insertions.
Santoor Sandal and Turmeric slipped down a spot to rank fourth with 11799 ad insertions. Santoor Beauty Soaps settled at fifth position with 10646 insertions.
Other top brands in the list were as follows: Horlicks. Surf Excel Easy Wash, Colgate Dental Cream, Clinic Plus Shampoo, and Dettol Antiseptic Liquid.
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Rank |
Brands |
Insertions |
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Week 45 |
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1 |
LUX TOILET SOAP |
15306 |
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2 |
TRIVAGO |
14904 |
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3 |
VASELINE INTENSIVE CARE LOTION |
13447 |
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4 |
SANTOOR SANDAL AND TURMERIC |
11799 |
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5 |
SANTOOR BEAUTY SOAPS |
10646 |
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6 |
HORLICKS |
10136 |
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7 |
SURF EXCEL EASY WASH |
9500 |
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8 |
COLGATE DENTAL CREAM |
8686 |
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9 |
CLINIC PLUS SHAMPOO |
8329 |
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10 |
DETTOL ANTISEPTIC LIQUID |
7974 |
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TOP 10 Brands *Across Genre : All India (U+R) : 2+ Individuals, |
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