Brands
Santoor is top brand in 2020’s first week of BARC rankings
MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 4 January and 10 January, 2020 respectively.
The data reflects the top 10 advertisers and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 1 of 2020.
Top Advertisers:
Hindustan Unilever Ltd remained the top advertiser in the first week of 2020 as well. It made 163472 ad insertions on TV during the period. Reckitt Benckiser (India) Ltd took a splendid jump from ninth rank of last week to sit on second spot, with 67485 insertions.
Third in the list was last week’s sixth ranker Cadburys India Ltd. It recorded 38596 insertions. Following it was Procter & Gamble, which was on fifth spot last week, with 37318 insertions. Wipro Ltd also climbed up two spots, ranking fifth with 36481 insertions.
Other top brands in pecking order were as follows: Brooke Bond Lipton India Ltd, ITC Ltd, Ponds India, Godrej Consumer Products Ltd, and Colgate Palmolive India Ltd.
|
Rank |
Advertiser |
Insertions |
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Week 1 |
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1 |
HINDUSTAN LEVER LTD |
163472 |
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2 |
RECKITT BENCKISER (INDIA) LTD |
67485 |
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3 |
CADBURYS INDIA LTD |
38596 |
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4 |
PROCTER & GAMBLE |
37318 |
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5 |
WIPRO LTD |
36481 |
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6 |
BROOKE BOND LIPTON INDIA LTD |
34459 |
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7 |
ITC LTD |
33585 |
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8 |
PONDS INDIA |
32737 |
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9 |
GODREJ CONSUMER PRODUCTS LTD |
24255 |
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10 |
COLGATE PALMOLIVE INDIA LTD |
18784 |
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TOP 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals. |
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Top Brands:
Santoor Sandal and Turmeric, which was absent in the top brands list in the final week of 2019, made a refreshing comeback on top spot this week with 13980 ad insertions. Trivago slipped a spot to rank second with 13424 insertions.
Almond Board of California stayed on third spot, making 11385 insertions. Surf Excel Easy Wash also maintained its past weeks ranking on number fourth. It made 11019 insertions during the period. Santoor Beauty Soaps climbed up three spots to rank fifth with 10936 insertions.
The subsequent pecking order was as follows: Lizol, Lux Toilet Soap, Lifebuoy Toilet Soap, Policybazaar.com. and Attica Gold Company respectively.
|
Rank |
Brands |
Insertions |
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Week 1 |
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|
1 |
SANTOOR SANDAL AND TURMERIC |
13980 |
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2 |
TRIVAGO |
13424 |
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3 |
ALMOND BOARD OF CALIFORNIA |
11385 |
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4 |
SURF EXCEL EASY WASH |
11019 |
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5 |
SANTOOR BEAUTY SOAPS |
10936 |
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6 |
LIZOL |
10717 |
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7 |
LUX TOILET SOAP |
10657 |
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8 |
LIFEBUOY TOILET SOAP |
10217 |
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9 |
9432 |
|||
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10 |
ATTICA GOLD COMPANY |
8842 |
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TOP 10 Brands *Across Genre : All India (U+R) : 2+ Individuals. |
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Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
