iWorld
DocuBay inks global distribution deal with US-based 1091
MUMBAI: DocuBay, the premium international documentary membership VOD service by IN10 Media Network, announced the acquisition of multiple premium documentary titles from US-based global commercial distribution platform 1091. The deal includes stories on cultural icons such as John Lennon, and controversial Hollywood producer Harvey Weinstein, both of which are included in DocuBay’s newest ‘bay’ called CrimeBay, focusing on the highly popular true crime genre. The licensed films and new CrimeBay are now available for global streaming on DocuBay in 180+ countries, with the app available on platforms such as the App Store, Google Play, Fire TV, and Apple TV, among others.
With the launch of CrimeBay, fans of the crime documentary genre will have easy access to the kind of real-life dramas they like best: from insights into the inner workings of the narcotics trade by the players themselves in Rusty Young’s Wildlands, to the transcontinental operation that led to the capture of a notorious money launderer in The Billion Dollar Bust. In addition to such titles, CrimeBay will also feature some relevant and popular titles from 1091.
Notable films acquired from 1091 include: The Harvey Weinstein Scandal – story of the legendary Hollywood heavyweight who was accused by more than a dozen actresses of sexual abuse and rape in an explosive New York Times article; The Last 24 Hours: John Lennon and The Last 24 Hours: Elvis Presley – two films that chronicle the last 24 hours of these two global music and cultural legends; Diana: The Royal Truth – the story of Diana Princess of Wales through the eyes of Paul Burrell, former servant of the British Royal Household; and Janapar: Love on a Bike – an adventure-love story from BAFTA-nominated director James Newton that follows a recent university grad who embarks on a transcontinental journey on a bicycle and takes an unforeseen detour.
DocuBay acquisition & content head Adita Jain stated: “We’re so pleased to partner with 1091, whose exceptional library is right in line with DocuBay’s diverse lineup of films. With fresh and engaging stories in every genre, including true crime in our latest offering – CrimeBay, the catalogue we’ve curated is truly global home for the best documentary features.”
iWorld
Mumbai pani puri stall goes viral with water gun filling stunt
Instamart’s Holi activation swaps matka for blasters, video sparks laughs and soggy puri debates online.
MUMBAI: Pani puri just got a high-pressure upgrade because in Mumbai, even street food is practising its aim for Holi. A pani puri vendor in the city has become an overnight social media star after he was filmed firing paani into crisp puris using colourful water guns, part of a playful festive activation by quick-commerce platform Instamart ahead of Holi. The clip, shared widely on Instagram and Linkedin, shows the vendor ditching the traditional steel matka for toy blasters, blasting flavoured water straight into the golgappas with impressive accuracy while a crowd of office-goers, students, and passers-by gathers, phones out, recording the spectacle.
The stunt was designed to spotlight Instamart’s Holi collection of water guns, now shifting from childhood toys to serious adult purchases. Premium models like the German-engineered SPYRA (known for power and range), alongside NERF and Toyshine blasters, are already seeing demand as buyers gear up for the festival with high-performance gear bought with grown-up money.
Netizens had a field day with the video. One user quipped, “There are two kinds of Holi people: The ‘I’ll sit inside’ ones. And the ‘give me the biggest water gun’ ones. Instamart clearly built this for the second category.” Another likened it to “a deleted Holi scene from Yeh Jawaani Hai Deewani,” capturing the mix of amusement and mock horror over potentially soggy puris.
With Holi still weeks away, the viral moment signals that festive shopping and the playful chaos it brings has already begun in Mumbai. In a city where street food is sacred, watching pani puri get the water-gun treatment might just be the splashiest sign yet that the festival of colours is loading up for a big, wet comeback.
