iWorld
ShareChat releases insights on #9pm9minutes
MUMBAI: Social media platform ShareChat has released the user insights on #9pm9minutes that replicates the sense of unity among the users on the platform. Users started engaging on #9pm9minutes since Saturday 6 pm and the platform witnessed more than 100,000 user-generated content (UGC) posts till 11 pm on Sunday.
The home-grown social media platform has observed more than 100 million views on the posts, with more than five million engagements that include comments, likes, favorites etc. The posts received more than 10 million shares on WhatsApp.
Hindi ranks as the top language with about 25000 UGC posts, with 30 million views and almost half-a-million WhatsApp shares. Telugu was close in terms of engagement with 22000 UGC posts, with 32 million views and 0.7 million WhatsApp shares. The platform has also seen encouraging contributions from other languages like Tamil, Punjabi, Gujarati, Kannada, Malayalam, Marathi, Bengali etc.
ShareChat participated in #9pm9minutes to celebrate the spirit of Indianness and spread positivity to stand united against the fight with CoronaVirus, as wished by prime minister Narendra Modi.
ShareChat currently has over 60 million monthly active users. It is available in 15 languages including Hindi, Punjabi, Marathi, Kannada, Tamil, Telugu, Malayalam, Gujarati, Bengali, Odia, Haryanvi, Rajasthani, and Urdu.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
