MAM
Different languages, one love! Dineout celebrates Mother’s Day in this diversified video
MUMBAI: There’s no training or licensing protocol in order to graduate as a ‘proficient’ Mother, yet they somehow always know exactly what needs to be done every time. They are caring, patient and the biggest masters of perseverance in our lives. This Mother’s Day, the employees of India’s largest dining out and restaurant tech platform, Dineout have recorded some priceless moments of these tireless and selfless women in their lives to pay a fitting tribute to their mothers.
Making it special for Mother’s day despite the nationwide lockdown, Dineout’s employees shared videos of the most common dialogues of their mothers. Despite the diversity in languages and concerns of all mothers, the one thing that remained common was their language of love.
Check out the video: https://youtu.be/ZpfoIaljEx0
The video captures the most observed playful banter of mothers in different languages like Bengali, Marathi, Punjabi, Malayalam, Gujrati, Kashmiri, Kannada, Hindi and English, asking their children “when will you come back home?”, “did you eat yet?”, “have home-cooked meals”, etc. A mother may critique her children but she always wishes the best for them, and that is her language of love. The video takes inspiration from those real-life situations highlighting the diversity in voices but united by the mother’s love. The video encapsulates the message “Different words. Same meaning. Their unconditional love. To the ones who always put us first…”
The video is conceptualised and produced by the in-house marketing team.
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MAM
Ad:tech honours 2026: Full list of winners announced
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.
Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.
The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.
Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.
Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.
Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.
Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.
Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.
On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.
Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”
Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.
In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.
