MAM
Havmor Ice Cream launches quirky brand campaign for Mother’s Day
MUMBAI: Havmor has come up with a fun-filled digital brand campaign celebrating the precious bond between mother and daughter on this Mother’s Day. In this campaign, ‘Let us celebrate the kid in our Mothers’, the brand has taken a funny and entertaining route to convey the message. A mother is a superhero who fulfills all the desires and protects her children from all the troubles. She stands solid as a rock for her kids and there is no tougher job than being a mother. With this digital film, Havmor wants to bring the child out of every mother which they have lost somewhere in the journey of life. The ad will be launched on YouTube and other online channels on 9 May 2020.
Contrary to other Mother’s Day campaigns, this ad film is completely different from the usual play of portraying mothers in an emotional avatar. Instead, it focuses on the fun part of it where the ad beautifully features a mother doing craziest things around her daughter and enjoying every moment of it. The thought and idea of the digital film has been conceptualised by Story Code who have worked closely with the digital agency Windchimes Communications to bring the idea to life.
Havmor Ice-cream MD Anindya Dutta said, “We are utilising our social media assets for the first time to celebrate a special day like Mother’s Day with our consumers. This is a very powerful idea to reach out and build an emotional connect and affinity with them. We are confident such initiatives will help in driving preference for the brand in the days to come.”
Commenting on this new digital campaign, Havmor Ice Cream head of marketing Shekhar Agarwal said, “We wanted the film to bring a new side of our mothers to the fore and allow them to celebrate their human-ness where they have every right to enjoy the kid in them. This campaign certainly stands out a new perspective and yet delivers a powerful message. We believe this new campaign will break the clutter and elevate Havmor's proposition of being a caring and innovative brand."
Mother’s Day Campaign Video Link: https://youtu.be/v9A0Byx6A4k
MAM
Beacon Group appoints Dr Rajesh Patel as Group CEO
36-year healthcare veteran to lead Beacon Diagnostics, Vector Biotek, Biogeny.
MUMBAI: A new chief, a fresh diagnosis and a sharper prescription for growth. Beacon Group has appointed Dr Rajesh Patel as its Group Chief Executive Officer, effective April 1, 2026, signalling a decisive push to scale its presence in the diagnostics and IVD space. Patel steps into the role with 36 years of experience across the healthcare and diagnostics industry, bringing a career shaped by leadership roles spanning sales, marketing, business development and operational strategy. His mandate is both expansive and precise: to steer the group’s overall strategic direction while tightening coordination across its three core entities Beacon Diagnostics, Vector Biotek and Biogeny Diagnostics.
In practical terms, that means driving cross-company synergies, accelerating market expansion and strengthening organisational capability areas increasingly critical as diagnostic players compete for scale in a fragmented yet rapidly evolving healthcare ecosystem. The group is positioning itself to capture unmet demand across chain laboratories, key accounts and standalone labs, segments that remain underserved despite growing diagnostic needs.
The appointment comes at a time when the In Vitro Diagnostics (IVD) sector in India is entering a more competitive and innovation-led phase, with companies focusing not just on product pipelines but also on service delivery, integration and customer-centric models. Beacon’s leadership appears to be betting that Patel’s execution-focused approach can help translate ambition into operational momentum.
Welcoming the appointment, Chairman Dr D K Joshi described Patel’s induction as a strategic move aligned with the group’s long-term vision, emphasising the role of leadership depth in navigating the next phase of growth.
For Beacon Group, the message is clear, in a sector where precision matters, leadership is the new differentiator—and this appointment is intended to set the tone for what comes next.
