iWorld
Endemol Shine Group partners with Plex for extensive catalogue deal
MUMBAI: Global content creator, producer and distributor Endemol Shine Group today announced a multi-territory content partnership with Plex, the global streaming media company that brings your favourite content together in the highest-rated OTT video app.
The agreement includes a raft of programming from Endemol Shine Group’s extensive library, which will be available for Plex users across the US, UK, Canada, Australia, Germany, France, Italy and Spain.
Popular titles, spanning a broad range of genres, include Anthony Bourdain: Parts Unknown, Bananas in Pyjamas, City Homicide, Deal or No Deal, MasterChef, McLeod’s Daughters, Mr Bean and Peaky Blinders*.
Kasia Jablonska, head of digital distribution and monetisation, Endemol Shine Group, said: “We are very pleased to launch another partnership, which demonstrates the enormous popularity of Endemol Shine’s catalogue. Plex is a unique platform, combining more types of content in one solution than any other streaming service in the industry, including a media storage solution and an original media player experience with a vast media library. We are looking forward to working and growing our business together.”
“Plex has always served a global audience and growing our library of content available around the world has been a top priority,” said Shawn Eldridge, vice president, strategic alliances and content, at Plex. “The quality of the Endemol Shine library is sure to appeal to a wide range of audiences and these titles are welcome additions to the Plex platform.”
Offering all types of content together in one app, Plex is the world’s most comprehensive streaming platform. Through Plex, consumers have access to free, on-demand movies and TV shows, podcasts, web shows, news, music, over-the-air live and recorded television, as well as personal media collections. By offering access to this diverse range of content mediums, Plex provides cross-content discovery options, helping identify movies, TV, news, podcasts, and web shows consumers might enjoy based on what they’ve already watched or listened to. This advanced technology reduces decision fatigue about what to watch, making the entertainment experience actually entertaining instead of overwhelming.
Endemol Shine Group showcase their catalogue of content beyond linear through licensing and self-publishing content and curated channels across a variety of digital platforms. From YouTube to Facebook, TikTok, Amazon, Roku, Samsung TV Plus and Tubi to name a few, Endemol Shine Group maximises opportunities across their deep content library which contains 68,000 hours of programming.
Gaming
MTG gaming chief Benninghoff joins NODWIN board as esports firm primes for IPO
The Gurugram-based esports firm is pursuing a public listing, has returned to profitability and is growing revenues by 42 per cent
GURUGRAM: NODWIN Gaming is moving fast. The Gurugram-based gaming and esports company has launched a pre-IPO fundraising round, appointed UBS as lead adviser for both the round and a subsequent public listing, and landed a heavyweight board director, all in one go.
The new board member is Arnd Benninghoff, executive vice president of gaming at Stockholm-listed Modern Times Group (MTG), who has overseen the group’s strategic investments and portfolio growth since 2014. He is no stranger to building things: Benninghoff has founded and built fifteen companies, served as chief digital officer at ProSiebenSat.1 Media AG, managing director of SevenVentures, and chief executive of Holtzbrinck eLAB. He began his career as a journalist at Deutsche Presse Agentur and various TV networks, holds a Diplom-Kaufmann in business and administration from the University of Münster, and previously sat on the board of Edgeware AB.
The numbers back the ambition
NODWIN is not pitching a story without substance. The company has returned to EBITDA profitability and posted a 42 per cent year-on-year revenue surge, reaching $58.5m in the first nine months of FY2026. The pre-IPO round will combine a primary issuance to fund global expansion through organic growth and acquisitions, alongside a secondary sale to give existing shareholders some liquidity.
Akshat Rathee, co-founder and managing director of NODWIN Gaming, said Benninghoff understands “the entire lifecycle of the gaming and media ecosystem, from the boots-on-the-ground reality of building startups to the strategic complexity of managing multi-billion dollar global portfolios.”
Benninghoff, for his part, said the company “sits at the intersection of sports, entertainment, and technology, making it one of the most exciting players in the global gaming landscape today.”
A portfolio built for the global south
Founded in 2014 by Rathee and Gautam Virk, NODWIN has quietly assembled one of the more compelling esports portfolios outside the Western hemisphere. Its properties include DreamHack India and Comic Con India, and it recently acquired StarLadder, the Ukraine-based tournament organiser behind premier events in CS:GO and Dota 2. The company also serves as a long-term strategic marketing partner for the Evolution Championship Series (EVO), the world’s most prominent fighting game tournament, helping push it into new geographies.
Its geographic focus spans South Asia, Central Asia, Southeast Asia, the Middle East and Africa. Backers include Nazara Technologies, KRAFTON, Sony Group Corporation, JetSynthesys, and the founders’ investment vehicle Good Game Investments.
What comes next
With UBS running the books, a board freshly reinforced with European media and gaming expertise, and revenue heading in the right direction, NODWIN is laying the groundwork deliberately. The esports industry has burned investors before with big promises and thin margins. NODWIN’s return to profitability, combined with a real portfolio of owned intellectual properties across gaming, music and youth culture, gives it a more credible runway than most. The IPO clock is now ticking.
