iWorld
Endemol Shine Group partners with Plex for extensive catalogue deal
MUMBAI: Global content creator, producer and distributor Endemol Shine Group today announced a multi-territory content partnership with Plex, the global streaming media company that brings your favourite content together in the highest-rated OTT video app.
The agreement includes a raft of programming from Endemol Shine Group’s extensive library, which will be available for Plex users across the US, UK, Canada, Australia, Germany, France, Italy and Spain.
Popular titles, spanning a broad range of genres, include Anthony Bourdain: Parts Unknown, Bananas in Pyjamas, City Homicide, Deal or No Deal, MasterChef, McLeod’s Daughters, Mr Bean and Peaky Blinders*.
Kasia Jablonska, head of digital distribution and monetisation, Endemol Shine Group, said: “We are very pleased to launch another partnership, which demonstrates the enormous popularity of Endemol Shine’s catalogue. Plex is a unique platform, combining more types of content in one solution than any other streaming service in the industry, including a media storage solution and an original media player experience with a vast media library. We are looking forward to working and growing our business together.”
“Plex has always served a global audience and growing our library of content available around the world has been a top priority,” said Shawn Eldridge, vice president, strategic alliances and content, at Plex. “The quality of the Endemol Shine library is sure to appeal to a wide range of audiences and these titles are welcome additions to the Plex platform.”
Offering all types of content together in one app, Plex is the world’s most comprehensive streaming platform. Through Plex, consumers have access to free, on-demand movies and TV shows, podcasts, web shows, news, music, over-the-air live and recorded television, as well as personal media collections. By offering access to this diverse range of content mediums, Plex provides cross-content discovery options, helping identify movies, TV, news, podcasts, and web shows consumers might enjoy based on what they’ve already watched or listened to. This advanced technology reduces decision fatigue about what to watch, making the entertainment experience actually entertaining instead of overwhelming.
Endemol Shine Group showcase their catalogue of content beyond linear through licensing and self-publishing content and curated channels across a variety of digital platforms. From YouTube to Facebook, TikTok, Amazon, Roku, Samsung TV Plus and Tubi to name a few, Endemol Shine Group maximises opportunities across their deep content library which contains 68,000 hours of programming.
iWorld
Prime Video drops trailer for Lukkhe, a rap crime drama starring KING in his acting debut
Eight episodes of revenge, redemption and hard-hitting rap arrive on the streaming platform on 8th May
MUMBAI: Prime Video has unveiled the trailer for Lukkhe, an eight-episode musical action drama built around the world of rap, crime and bruised relationships — and it has done so in suitably loud fashion, launching it at a live concert in Mumbai featuring electrifying performances by KING, Amira Gill, Akshath, Raashii Khanna, Ruaa Kayy and RUTVXK. As if that were not enough, the show’s music album was also dropped at the event, in collaboration with exclusive music streaming partner Amazon Music and music label Warner Music India.
The series is directed by Himank Gaur and produced by Vipul D. Shah and Rajesh Bahl under the banners of Optimystix Entertainment and White Guerrilla LLP. It is created and executive produced by Agrim Joshi and Debojit Das Purkayastha.
The cast is the talking point. KING, the acclaimed Indian rapper and songwriter, makes his acting debut as MC Badnaam, a performer consumed by rivalry and hunger for recognition. Raashii Khanna, returning to Prime Video after Farzi, plays Gurbani. Palak Tiwari, making her streaming debut, plays Sanober. Lakshvir Singh Saran plays Lucky. The ensemble also includes Nakul Roshan Sahdev, Kritika Bharadwaj, Shivankit Parihar, Yograj Singh and Ayesha Raza Mishra in pivotal roles.
The trailer plants its flag squarely in the tension between MC Badnaam and his rival MC OG, played by Parihar, while threading in the love story between Lucky and Sanober. The soundtrack, which spans hard-hitting rap anthems to emotionally charged melodies, is as much a character in the show as any of its leads.
Gaur was candid about what drew him to the project. “Lukkhe gave me a chance to dive into a world that’s loud, emotional, and constantly on edge,” he said. “What stayed with me was how every character is chasing something personal, and music becomes their way of expressing it. Working with this cast, especially KING in his debut, along with Raashii, Lakshvir, and Palak, was incredibly rewarding because they brought honesty that elevated every moment.”
Khanna reflected on her character with evident relish. “Playing Gurbani in Lukkhe was a really intense and fulfilling experience,” she said. “What I found most interesting was how her strength comes from something deeply personal, which shapes every decision she makes. It was about finding that balance between vulnerability and grit.”
KING, stepping in front of the camera for the first time, was characteristically direct. “Stepping into Lukkhe as MC Badnaam has been a defining moment for me,” he said. “What drew me in was how real his hunger and need to be heard felt. It’s something I connect with as an artist. Bringing music into his journey made the experience even more personal.”
Tiwari described the role as a first on multiple fronts. “It was my first time working with Prime Video, and the whole experience felt new and creatively satisfying,” she said. “Being part of a story that has both intense and heartfelt moments, along with a team that brought so much honesty to it, made this journey truly memorable.”
Saran, for his part, zeroed in on what made Lucky tick. “Lucky is someone who’s trying to move forward while still carrying the weight of his past, and that push-pull made him really interesting to explore,” he said. “There’s a sincerity to his journey that I hope people connect with.”
Lukkhe premieres on Prime Video in Hindi on 8th May, across India and in more than 240 countries and territories worldwide. In a streaming landscape drowning in crime dramas, this one is betting that putting a rapper at its centre – and meaning it – is enough to cut through the noise. On the evidence of the trailer, it might just be right.
