DTH
Tata Sky celebrates the joy of togetherness this international family day’
MUMBAI: Tata Sky, India’s leading content distribution and Pay TV platform, in partnership with Chimp&z Inc, celebrated International Family Day with the launch of a digital campaign under its larger Isko Laga Dala Toh #FamilyJingalala positioning. In times of social distancing when families have been spending more time together at home, Tata Sky took the initiative to knit these bonds stronger by celebrating togetherness through a meaningful message.
The film takes us through the beautiful moments inside a home depicting how family members who were busy in their individual lives have now come together once again spending quality time as one unit. The film focuses on relationships, showcasing instances of togetherness in the current scenario like kids getting adequate sleep instead of rushing to get ready for school in the mornings; instead of Saturday outings, couples taking to cooking and enjoying delicious meals together; helping one another with household chores; fighting for the TV remote; and above all else, despite all norms of social distancing, families coming together to enjoy apno ke saath apna entertainment.
Anurag Kumar, chief communications officer, Tata Sky, said: “We wanted to highlight the positives of these distressing times in a light hearted yet meaningful way through this campaign. Aimed at closing the gap between generations, the viewers will find the messaging of this campaign very relatable. It’s a slice of life depiction of the bitter-sweet relationship one has with their family members. Occasions like family meals and TV time have always brought people together and it is happening more so in todays times. We at Tata Sky therefore decided to bring alive these little nuances of life through this campaign on International Family Day.”
Angad Singh Manchanda, CEO & Co-founder of Chimp&z Inc, said: “Since the lockdown brought us all together, we must wonder why it took a crisis to teach us the importance of our families. We had our means of individual entertainment so somewhere we stopped coming to the living room and have those little squabbles about taking control of the TV remote; one of things that symbolises coming together as a family. With the opportunity of celebrating the International Day of Families, we brought this message out through this campaign. Here’s hoping that it strikes a chord with our viewers and helps them cherish this family time.”
The campaign was further executed on Tata Sky’s social media handles with engaging activities on Twitter, Instagram and Facebook including – Guess the Gibberish, guessing catchphrases of dialogues common at home and Families on WhatsApp – encouraging followers to share screenshots of fun and lively chats on family WhatsApp groups.
Ad Film Link: https://www.youtube.com/watch?v=JKXsQu3zoT0&feature=youtu.be
Instagarm Links: https://www.instagram.com/p/CAF4EO6KDSe/
For more information on Tata Sky, visit www.tatasky.com & watch.tatasky.com
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
