Brands
CenturyPly forays into Indian E-commerce market via Flipkart
MUMBAI: Century Plyboards (India) Ltd forayed into the Indian e-commerce platform by associating with e-commerce giant, Flipkart. This is a first-of-its-kind association where the country’s leading building material company has stepped into the e-commerce service to leverage the spike in online shopping and digital consumption amid the Covid2019 pandemic.
Initially, the product lines available from CenturyPly on Flipkart are those of Club Prime, Sainik 710 and Sainik MR to which more variants will be added with time. These products will be exclusively available for consumers in Bangalore, Hyderabad and Chennai, while the company learns to be mulling scaling it up to other cities in the near future.
Consumers sometimes get duped while buying plywood from the offline retail market due to the presence of duplicate products in the market. This issue of authenticity and quality will be completely addressed while buying online as consumers will buy directly from CenturyPly, a brand that always shows commitment and loyalty towards its consumers.
Since Covid2019 has impacted business across all sectors, this is a welcome step as this would open a lot of opportunities for both sellers and consumers. The association will benefit consumers for letting them browse CenturyPly products without travelling to local shops and risking contact with outsiders.
Navarun Sen, President, Panel division said, “Given the current growth in the consumption of digital platforms, our association with Flipkart couldn’t have been timed better. While most consumers are reluctant to visit stores physically, are not sure of the quality of products, this initiative will make shopping of plywood hassle-free for them. We are expecting that this association will definitely help us reach our consumers better and add momentum to our business.”
Through this association with one of the most widely used e-commerce sites, Flipkart, the company is aiming to reach the increasing number of net-savvy consumers along with widening business opportunities in Indian plywood market.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
