AD Agencies
Ogilvy Named Network of the Year by The One Show
MUMBAI: The One Show, the world's most prestigious award show in advertising, design and digital marketing has named Ogilvy 2020 Network of the Year in recognition of outstanding work across disciplines on behalf of its clients. Ogilvy’s focus on collaboration and big creative ideas in any form—from gaming and commerce to mobile and social media—also resulted in DAVID Miami, one of its specialty brand companies, capturing the Agency of the Year honor.
The Network of the Year honor is given to the network whose agencies have the most cumulative points for One Show Pencils won across all disciplines for the year. Over two dozen Ogilvy offices around the world contributed to the recognition by collectively winning 25 Gold, 17 Silver, 25 Bronze, 73 Merit awards for clients including Burger King, Coca-Cola, German Rail, IBM, Jimmy Dean, KFC, Kraft Heinz, Pernod Ricard, S.C. Johnson, and Sipsmith among others.
Burger King, a client of DAVID, was named Client of the Year with several campaigns recognized this year. “Moldy Whopper,” a collaboration between agencies including DAVID Miami and INGO (a joint venture of Ogilvy and Grey based in Sweden), was named Best of Show. “Moldy Whopper” won Best of Discipline in four categories—Film, Integrated, Print, and Out of Home—while “Stevenage Challenge” created by the Miami and Madrid offices of DAVID was named Best of Social Media. “Burn That Ad,” created by DAVID Sao Paulo, also took home pencils across several categories this year.
“This recognition is a testament to Ogilvy’s ability to transform business and culture through creativity,” said Ogilvy Worldwide chief creative officer Piyush Pandey. “We want to thank our clients who entrust us with their brands and congratulate Fernando Machado and everyone at Burger King for winning Client of the Year.”
“Work by Ogilvy agencies delivered on what The One Show jurors look for: excellence in the creativity of ideas and quality of execution,” The One Club CEO Kevin Swanepoel. “We congratulate the network for a year of great work that inspires the creative community.”
This marks the fourth time Ogilvy has been named Network of the Year by The One Show. The previous three times were in 2017, 2014 and 2013—the year the category was launched.
AD Agencies
Publicis Brazil’s creative chief Mauro Ramalho lands the jury chair at Abby Awards 2026
Mauro Ramalho brings 25 years of global advertising firepower to the new creative commerce, use of data and B2B category at Goafest
GOA: The Abby Awards 2026, powered by The One Club and The One Show, has appointed Mauro Ramalho, chief creative officer of Publicis Brazil, as jury chair for its newly launched creative commerce, use of data and B2B category. The announcement, made on 18 March, signals the awards’ intent to bring serious international muscle to a category that sits squarely at the intersection of creativity and commercial performance.
Ramalho is not a name that needs much introduction in global advertising circles. Over 25 years spanning three countries, he has worked at some of the industry’s most creatively restless addresses. At AKQA in San Francisco, he worked across McDonald’s, Nike, Fox, Target, Kraft Foods and GAP, and helped lead “The Lost Ring” for McDonald’s, one of the first alternate reality campaigns and among the most awarded projects of its era. He later moved to Organic in Toronto, bridging the Detroit and Toronto offices on Dodge, Jeep and Chrysler, before spending over a decade building CUBOCC into one of Brazil’s most iconic and innovative independent agencies, which subsequently joined the IPG network.
A stint at FCB followed, where Ramalho led integrated work bridging online and offline, before he joined R/GA São Paulo as vice-president and executive creative director, stitching together the São Paulo office with New York, London, Portland and California on global clients including Verizon, Google, Meta, Samsung, American Express and Heineken. He now heads Publicis Brazil as its chief creative officer.
His trophy cabinet includes Clios, Effies, TikTok awards and MMA Smarties, and he has served on juries at the Andys, TikTok and the Lisbon Awards.
The Abby Awards 2026 is scheduled to take place at Goafest 2026 on 20, 21 and 22 May in Goa.
For Indian advertising, landing a jury chair of Ramalho’s calibre for a category built around data-driven creativity and commerce is a statement of ambition. Goafest just raised its own bar.
