MAM
BharatMatrimony ads draw parallels between cricket & marriage
NEW DELHI: BharatMatrimony, a leading online matrimony player, is known for contextual content during IPL and often rides on topical news. The brand is again back with its cool contextual posts driving social engagement and this time it is relating cricket with marriage. BharatMatrimony is wooing fans with relationship lessons from cricket and IPL humor besides clever creative content on interesting match moments.
Think twice before you do anything #IPLHumour #RRvsKXIP #KXIPvsRR #RR #KXIP #Cricket #IPL #IPL2020 pic.twitter.com/BglkxRjx5K
— Bharatmatrimony.com (@bharatmatrimony) September 27, 2020
For instance, the brand recently shared a creative that mentions – 'Cricket is a game of two competing sides, in marriage, husband and wife are on the same side.' BharatMatrimony has been sharing such humourous and witty creatives for a few days now.
Batting or relationship? It all depends on which side you’re on #CricketAndRelationships #Cricket #IPL #IPL2020 #RCBvsMI #MIvsRCB #MI #RCB pic.twitter.com/mWQrQRR1QS
— Bharatmatrimony.com (@bharatmatrimony) September 28, 2020
These creatives are being released on the social media platforms and aim to build a deeper connection of the brand with the audiences through topical marketing.
A good test for a long innings ahead? Agree? #IPLHumour #CSKvsDC #DCvsCSK #DC #CSK #MSDhoni #Dhoni #Cricket #IPL #IPL2020 pic.twitter.com/rIUszOpcOZ
— Bharatmatrimony.com (@bharatmatrimony) September 25, 2020
“IPL came after months of lockdown and we knew that people were going to be glued to the TV. Besides, the rapid pace of digital adoption and the lack of outdoor entertainment during Covid-19 offered a good opportunity for us to ride the buzz by sharing relatable content to the audience. And they seem to be loving it. As a brand, we constantly look for opportunities to spark or add to a conversation. Cricket and BharatMatrimony are a perfect match,” explains Matrimony.com GM – marketing Rajasekar KS.
Cricket and Marriage are both thrilling #IPLHumour #KKRvsSRH #SRHvsKKR #KKR #SRH #Cricket #IPL #IPL2020 pic.twitter.com/24cwWyWhnq
— Bharatmatrimony.com (@bharatmatrimony) September 26, 2020
The matrimony brand is clearly trying to leverage the cricket fever and create traction for the brand. Interestingly, the creatives are a witty take on cricket and unlike a lot other posts and ads doing rounds on social media.
Cricket or marriage? It’s only for the brave #IPLHumour #Cricket #IPL #IPL2020 #RCBvsMI #MIvsRCB #MI #RCB pic.twitter.com/BMuSZdSlPF
— Bharatmatrimony.com (@bharatmatrimony) September 28, 2020
In March 2020 also, the brand garnered a lot of attention from viewers for it's relevant messaging for Covid2019. From "Spread the message, don't spread the virus" on the eve of lockdown to "It's all in your hands" that talks about the choice to stay at home and fight the virus, not to speak of washing hands with soap frequently; to tips on staying safe to sharing helpline numbers, has been posting relevant content to engage with the people.
Opening an innings? You will always have butterflies in your stomach when you start #IPLHumour #KXIPvsRCB #RCBvsKXIP #RCB #KXIP #IPL2020 #Cricket #IPL pic.twitter.com/mZGKpwEEVA
— Bharatmatrimony.com (@bharatmatrimony) September 24, 2020
BharatMatrimony has been a very old hand in this category and has done several interesting campaigns in the past that were well received by the audiences.
Brands
Jio Platforms Limited appoints Dan Bailey as president to drive its international business
London-based telecom veteran joins the executive committee, and will report to Akash Ambani
MUMBAI: India’s digital disruptor is sharpening its global claws. Jio Platforms Limited has appointed Dan Bailey as president to drive its international business, signalling that the next leg of its growth story will be written well beyond Indian shores.
Based in London, Bailey will report to Akash Ambani, chairman of Reliance Jio Infocomm Limited, and take a seat on Jio Platforms’ executive committee. His mandate: translate Jio’s domestic dominance into global heft.
Announcing the appointment, Akash Ambani said: “We are delighted to welcome Dan to Jio. Dan has been a trusted advisor to us for many years, and his counsel has been invaluable as we have grown and evolved.”
He added: “He has spent his career at the centre of the global telecom and technology ecosystem and brings deep relationships, strategic insights, and a strong understanding of the industry’s complexity. Just as importantly, he shares our ambition and energy for what lies ahead. I look forward to working closely with him.”
Bailey brings more than 35 years of experience across consulting and investment banking. He has held senior leadership roles at Schroders/Citi, Morgan Stanley and HSBC, and most recently served as chairman of Deutsche Bank’s TMT practice. Over the decades, he has advised some of the world’s largest corporates and financial sponsors on transformative transactions, including several of the most consequential telecom deals in history.
On taking up the role, Bailey said: “I have long admired what Jio has built in India — the scale, the speed, and the genuine impact on people’s lives. The chance to help take that story global is the kind of opportunity you don’t think twice about. I am delighted to be joining Akash and the team and cannot wait to get started.”
The move follows signals from Jio Platforms’ most recent annual general meeting that its next chapter lies beyond India. Over the past decade, Jio has built digital platforms and technologies that have reshaped connectivity and access for over a billion people. Armed with a defined roadmap, strong partnerships and hard-won scale, it is now preparing to export that playbook to global markets.
If India was the proving ground, the world is now the arena.
