MAM
itel celebrates 6 crore customer milestone with Grand Digital Carnival
Taking its success story forward, itel mobile celebrated the resounding milestone of reaching 6 Crore + happy customers in India with a month-long digital carnival #itelKaMagical6. The campaign included multiple forms of consumer outreach through the digital/social platform, engaging with influencers from across sectors of art, music, entertainment, interactive games, and interesting contests on its social channels to spread festive happiness and depict the brand’s gratitude on accomplishing the feat.
The brand has been carving its digital footprint in the country given that more and more consumers are getting online. This campaign acted as a bridge between the customers and the brand, where consumers showed the magic that they have experienced using itel’s technology.
Celebrating the landmark, Mr Arijeet Talapatra, CEO, TRANSSION India, said, “We are delighted that 6 crore Indians have trusted our products and technology which embody value for money in everyday life. To celebrate this milestone, we hosted this month-long digital carnival. We expressed our gratitude this festive season, using innovative social media activities to communicate, engage, and to spread positivity, considering the time we are all going through. We are excited about strengthening our roots in every Indian household with our value plus, new-age technology products at an affordable price range so that every Indian can experience itel’s magic.”
Speaking about the campaign, Sachin Kumar, Founder, Bottle Openers Digital Solutions said, “itel’s fans have engaged with the brand in multiple ways on all social channels. This digital carnival has further strengthened the consumers love for the brand as we have seen a humongous response to the outreach with thousands of fans connecting with us.”
The digital campaign, introduced on the eve of the festive season, received 5000+ responses from consumers, generating 206M reach and 2.5M engagement. Experience #itelIndiaKaMagic on their Instagram and Facebook platforms and explore more about their diverse range of budget-friendly products.
MAM
Ad:tech honours 2026: Full list of winners announced
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.
Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.
The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.
Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.
Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.
Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.
Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.
Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.
On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.
Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”
Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.
In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.
