MAM
itel celebrates 6 crore customer milestone with Grand Digital Carnival
Taking its success story forward, itel mobile celebrated the resounding milestone of reaching 6 Crore + happy customers in India with a month-long digital carnival #itelKaMagical6. The campaign included multiple forms of consumer outreach through the digital/social platform, engaging with influencers from across sectors of art, music, entertainment, interactive games, and interesting contests on its social channels to spread festive happiness and depict the brand’s gratitude on accomplishing the feat.
The brand has been carving its digital footprint in the country given that more and more consumers are getting online. This campaign acted as a bridge between the customers and the brand, where consumers showed the magic that they have experienced using itel’s technology.
Celebrating the landmark, Mr Arijeet Talapatra, CEO, TRANSSION India, said, “We are delighted that 6 crore Indians have trusted our products and technology which embody value for money in everyday life. To celebrate this milestone, we hosted this month-long digital carnival. We expressed our gratitude this festive season, using innovative social media activities to communicate, engage, and to spread positivity, considering the time we are all going through. We are excited about strengthening our roots in every Indian household with our value plus, new-age technology products at an affordable price range so that every Indian can experience itel’s magic.”
Speaking about the campaign, Sachin Kumar, Founder, Bottle Openers Digital Solutions said, “itel’s fans have engaged with the brand in multiple ways on all social channels. This digital carnival has further strengthened the consumers love for the brand as we have seen a humongous response to the outreach with thousands of fans connecting with us.”
The digital campaign, introduced on the eve of the festive season, received 5000+ responses from consumers, generating 206M reach and 2.5M engagement. Experience #itelIndiaKaMagic on their Instagram and Facebook platforms and explore more about their diverse range of budget-friendly products.
MAM
Gurpreet Singh named President of DishTV Alumni Network
Former Dish TV executive to lead community building and collaboration.
MUMBAI: Back to the dish, but this time it’s about connections, not channels Gurpreet Singh is returning to familiar territory with a new mandate that swaps subscribers for relationships. Singh has been appointed President of the DishTV Alumni Network, a move aimed at strengthening ties among former employees and building a more engaged professional community around the Dish TV ecosystem. The initiative reflects a growing trend among large organisations to formalise alumni networks as platforms for collaboration, mentorship and business opportunities.
The appointment draws on Singh’s deep-rooted history with Dish TV, where he held multiple leadership roles over nearly a decade. As National Business Head between June 2019 and September 2020, he oversaw profit and loss as well as operations, managing revenues of Rs 6,000 crore and leading a team of around 1,250 employees across the country. His tenure included working alongside two regional business heads and 16 circle heads, underscoring the scale of operations he handled.
Prior to that, Singh served as Executive Vice President and National Head for Sales and Revenue from 2016 to 2019, and earlier as Senior Vice President and National Head for Sales and Revenue. He also briefly led international operations as Country Head for Sri Lanka, further expanding his exposure across markets.
His broader career spans leadership roles across telecom and consumer businesses, including a stint as Chief Operating Officer at Bharti Airtel’s Malawi operations, senior leadership roles at Reliance Communications, and earlier positions at Hindustan Sanitaryware and Kodak India, where he spent over a decade.
In his new role, Singh is expected to focus on reconnecting former employees, fostering collaboration, and building a structured alumni ecosystem that leverages shared experience and industry networks. As companies increasingly recognise the long-term value of their extended workforce, the DishTV Alumni Network appears set to turn nostalgia into a strategic asset, one connection at a time.
