MAM
Cycle Pure & Flipkart Minutes light up Maha Shivratri with Re one offer
MUMBAI: Maha Shivratri is about to get even more fragrant! Cycle Pure Agarbathi, India’s leading agarbathi brand, has joined hands with Flipkart Minutes to add a divine touch to festive shopping. As part of this limited-time offer, Flipkart customers placing orders worth Rs 199 or more will receive a pack of Godhuli Agarbathi for just Rs one automatically added to their cart.
Building on the success of their ‘Scent of Pongal’ initiative, this collaboration aims to elevate Maha Shivratri rituals in households across major cities. The Godhuli Agarbathi, crafted for serenity and devotion, will enhance the spiritual ambience of prayers and offerings.
“We are delighted to bring this special offering through Flipkart Minutes,” said Cycle Pure Agarbathi managing director, Arjun Ranga. “This collaboration is about making traditions even more accessible, adding a divine touch to homes with every purchase.”
Flipkart senior director – home business unit Yatish Bhargava added, “Cycle Pure Agarbathi is a brand that resonates deeply with Indian households. This partnership brings an auspicious deal to our customers while ensuring quick deliveries via Flipkart Minutes.”
The offer is valid from 25 February to March 2025, giving shoppers a chance to celebrate with purity, devotion, and a touch of fragrance all at the speed of Flipkart Minutes.
Brands
Ayuvya targets Rs 120 crore revenue by FY27, ramps up expansion
Wellness brand bets on new categories and digital reach for growth
NEW DELHI: Ayuvya has set an ambitious revenue target of Rs 120 crore by FY27, as it looks to build on strong recent growth and expand its footprint in India’s fast-evolving health and wellness market.
The company, which reported an estimated Rs 51.5 crore in revenue last year, is currently operating at an annual run rate of around Rs 80 crore, driven by rising consumer demand and deeper market penetration.
Ayuvya’s growth strategy centres on expanding its product portfolio and tapping into emerging wellness needs. The brand currently offers around 20 SKUs and is planning to enter new segments, including children’s nutrition and solutions for chronic health conditions. The move reflects a broader shift towards preventive healthcare, an area that continues to gain traction among Indian consumers.
“Our experience so far has been a period of sustained growth and growing trust from consumers,” said Ayuvya co-founder Pawanjot Kaur. “With increasing awareness around preventive healthcare, we see strong opportunities in categories like children’s nutrition and chronic condition management.”
Alongside product expansion, the company is doubling down on its digital strategy. Ayuvya has strengthened its presence across online marketplaces and is leveraging digital platforms to widen access and improve convenience for consumers.
The focus on accessibility, coupled with ongoing investment in product development, is expected to support the company’s growth trajectory. Ayuvya is also betting on continuous innovation to stay aligned with shifting consumer preferences in the wellness space.
With a mix of category expansion, digital reach and a focus on preventive care, Ayuvya is positioning itself to scale steadily in a competitive market, aiming to turn its current momentum into sustained long-term growth.
