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Ayuvya targets Rs 120 crore revenue by FY27, ramps up expansion

Wellness brand bets on new categories and digital reach for growth

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NEW DELHI: Ayuvya has set an ambitious revenue target of Rs 120 crore by FY27, as it looks to build on strong recent growth and expand its footprint in India’s fast-evolving health and wellness market.

The company, which reported an estimated Rs 51.5 crore in revenue last year, is currently operating at an annual run rate of around Rs 80 crore, driven by rising consumer demand and deeper market penetration.

Ayuvya’s growth strategy centres on expanding its product portfolio and tapping into emerging wellness needs. The brand currently offers around 20 SKUs and is planning to enter new segments, including children’s nutrition and solutions for chronic health conditions. The move reflects a broader shift towards preventive healthcare, an area that continues to gain traction among Indian consumers.

“Our experience so far has been a period of sustained growth and growing trust from consumers,” said Ayuvya co-founder Pawanjot Kaur. “With increasing awareness around preventive healthcare, we see strong opportunities in categories like children’s nutrition and chronic condition management.”

Alongside product expansion, the company is doubling down on its digital strategy. Ayuvya has strengthened its presence across online marketplaces and is leveraging digital platforms to widen access and improve convenience for consumers.

The focus on accessibility, coupled with ongoing investment in product development, is expected to support the company’s growth trajectory. Ayuvya is also betting on continuous innovation to stay aligned with shifting consumer preferences in the wellness space.

With a mix of category expansion, digital reach and a focus on preventive care, Ayuvya is positioning itself to scale steadily in a competitive market, aiming to turn its current momentum into sustained long-term growth.

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