MAM
Webenza bags digital creative mandate for Joy Personal Care!
MUMBAI: The battle for digital dominance just got fiercer, and Webenza has emerged victorious. After a high-stakes multi-agency pitch, the digital powerhouse has secured the creative mandate for Joy Personal Care, a home-grown personal care brand under RSH Global. And let’s just say, the beauty world is about to get a serious glow-up.
Webenza’s mission? To catapult Joy Personal Care into the digital stratosphere with fresh, engaging, and innovative storytelling. In an era where brands fight for attention like reality show contestants, Webenza is set to make Joy stand out by blending technology, creativity, and consumer-first strategies.
With the digital space evolving at warp speed and social media turning into the ultimate beauty playground, brands today need more than just pretty visuals—they need stories that resonate. Joy Personal Care and Webenza are on the same page: combining the brand’s heritage with cutting-edge digital marketing to captivate a new generation of beauty enthusiasts while keeping loyal customers engaged.
Joy Personal Care CMO Poulomi Roy is pumped about the new partnership. “At Joy Personal Care, we believe that beauty is about embracing and enhancing one’s natural self rather than altering it. Our products are designed to support this philosophy, and our brand communication has always reflected this belief. We see beauty not just as a product offering but as an experience that connects deeply with our audience’s aspirations. With Webenza’s creative expertise and strategic approach, we are excited to strengthen this connection and take our digital presence to the next level.”
And Webenza? They’re more than ready to shake things up. Webenza founder & CEO Puneet Pahuja shared his excitement, “Social media and content creators have transformed the way brands engage with their audiences, fostering authenticity and deeper connections. We are thrilled to partner with Joy Personal Care to harness the power of storytelling and content creation. With creativity at the core, we look forward to shaping a dynamic digital presence that resonates with consumers and strengthens Joy’s position as a beloved personal care brand.”
With this partnership, expect Joy Personal Care’s digital presence to get a facelift—think immersive campaigns, thumb-stopping content, and a brand story that feels as fresh as a sheet mask on a Sunday. Webenza’s track record of blending data with creativity will ensure that Joy isn’t just another beauty brand in the feed but a trendsetter.
Digital
Galleri5 launches India’s first AI cinema OS at India AI Summit
Collective Artists Network unveils end-to-end production platform powering Mahabharat series and Hanuman teaser.
MUMBAI: India’s cinema just got an AI operating system upgrade because why settle for tools when you can have a full production command centre? Collective Artists Network and Galleri5 today unveiled Galleri5 AI Studio at the India AI Impact Summit in New Delhi, billing it as the country’s first cinema-native production technology platform. Launched on 20 February 2026, the system acts as an end-to-end orchestration layer for film and television, integrating generative AI, LoRA-driven character architecture, controlled shot pipelines, 3D/VFX tools, lip-sync, upscaling, quality control, and delivery, all tuned for theatrical and broadcast standards.
Unlike piecemeal AI tools, Galleri5 controls the entire stack from script and world-building to final master output. Filmmakers retain creative authorship, continuity, and IP security while slashing timelines from years to months.
The platform is already in live use at scale. Mahabharat: Ek Dharmayudh, an AI-powered series produced under Collective’s Historyverse banner, is airing on Star Plus and streaming on JioHotstar, ranking among the top-watched shows in its slot. Meanwhile, Chiranjeevi Hanuman – The Eternal (produced by Star Studios 18) dropped its teaser on IMAX screens, leveraging Galleri5’s infrastructure for the visuals.
Collective Artists Network founder and group CEO Vijay Subramaniam said, “For India to lead in the next era of storytelling, we have to think beyond tools and start building systems. This is about putting durable production infrastructure in place so creators can dream bigger, producers can execute faster, and our stories can travel further.”
Galleri5 partner at Collective and CEO Rahul Regulapati added, “Cinema requires precision, repeatability, and control. Off-the-shelf AI doesn’t solve that. Orchestration does. We built an operating system where technology bends to filmmaking, not the other way around.”
Under Historyverse, Collective Studios is developing a slate including Hanuman, Krishna, Shiva, and Shivaji blending advanced AI systems with traditional craft. The summit session featured directors from Hanuman, Krishna, and Shiva alongside Collective leaders, diving into real-world case studies: what delivers on screen, what glitches, and how production economics are shifting.
At a summit packed with global tech brass and policymakers, Galleri5 stakes a bold claim, cinema’s future belongs to integrated systems, not isolated gadgets and India is building one right now. Whether you’re a filmmaker eyeing faster workflows or just curious about AI remaking epics, this OS could be the script-flip the industry didn’t see coming.
