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Google’s AI arm gets new marketing muscle in Anuj Gulati
MUMBAI: Google has appointed a new ringmaster to its artificial intelligence circus. Anuj Gulati, a 12-year veteran of the search giant’s marketing ranks, has been tapped as head of global growth marketing for Gemini, the company’s conversational AI platform that aims to give ChatGPT a run for its money.
Gulati announced his promotion on LinkedIn with the customary corporate humility: “I’m happy to share that I’m starting a new position as head of global growth marketing, Gemini at Google!” The exclamation mark suggests genuine enthusiasm—a commodity as rare in Silicon Valley these days as profitable startups.
The appointment comes at a crucial moment for Google’s AI ambitions. As the chatbot wars heat up faster than a neural processor under load, Gemini represents Google’s best hope of maintaining relevance in a world where users might soon bypass traditional search entirely.
Gulati brings a developer-focused pedigree to the role. He previously served as group marketing manager for developer growth and performance, where he led global growth, lifecycle and paid media marketing for Google’s developer products across mobile, web and the increasingly crowded AI landscape.
His career trajectory reads like a textbook case of corporate ladder-climbing done right. Prior to his developer marketing stint, Gulati spent nearly six years as senior product marketing manager for developer platforms based in Singapore, where he helped developers in India and southeast Asia “build great products and successful businesses” on Google’s ubiquitous platforms.
Before joining the Google mothership, Gulati cut his teeth at The Times of India, where as head of mobile products he claims to have increased mobile traffic sixfold in just 12 months—a performance that likely caught Mountain View’s acquisitive eye.
His CV also features a brief philanthropic interlude as head of marketing at Save the Children, sandwiched between stints at The Times of India, where he began his career as a brand manager after a short consultancy role at Tata Technologies.
As Google continues its desperate sprint to catch up with OpenAI’s head start, Gulati will need to draw on every marketing trick in his considerable playbook. For while Google may have invented much of the technology underpinning today’s AI boom, it finds itself in the unfamiliar position of underdog in the race to commercialise it.
Whether Gulati can help Gemini outshine its competitors remains to be seen. But one thing is certain: in the increasingly cutthroat world of AI, Google is gemini-ly serious about winning.
eNews
Swiggy sees record orders during India vs New Zealand T20 final
Chicken biryani tops match-day menu as fans order 7,500 times per minute at peak.
MUMBAI: India’s T20 final didn’t just break stumps, it broke Swiggy’s delivery records, proving cricket fans celebrate victories with plates, not just flags. Swiggy, India’s leading on-demand convenience platform, reported a sharp spike in food orders during the ICC Men’s T20 World Cup final between India and New Zealand. On 8 March 2026, overall orders rose 23.2 per cent year-on-year compared with the same date in 2025, driven by fans turning living rooms into mini stadiums complete with match-day feasts.
Key highlights from the evening:
- Orders during peak match hours (7–10 pm) were 2.1 times higher than pre-match levels.
- The highest order rate hit 7,500 orders per minute at 19:45.
- Chicken biryani reigned supreme as the most-ordered dish, followed by masala dosa, chicken fried rice, garlic breadsticks and paneer butter masala.
While metros such as Bengaluru, Mumbai and Hyderabad led volumes, the cricketing fever spread nationwide. Among emerging cities, Thiruvananthapuram, Surat and Rajkot recorded the strongest order growth. Smaller markets including Shillong, Agartala and Port Blair also showed significant appetite, underlining the expanding footprint of quick-commerce food delivery across India.
The surge reflects a growing trend of pairing major sporting events with doorstep delivery, turning big matches into shared, convenient celebrations. In a night where every boundary mattered, Swiggy proved the real MVP might just be the delivery partner who kept the snacks and the vibes flowing without missing a single wicket.
