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Google’s AI arm gets new marketing muscle in Anuj Gulati
MUMBAI: Google has appointed a new ringmaster to its artificial intelligence circus. Anuj Gulati, a 12-year veteran of the search giant’s marketing ranks, has been tapped as head of global growth marketing for Gemini, the company’s conversational AI platform that aims to give ChatGPT a run for its money.
Gulati announced his promotion on LinkedIn with the customary corporate humility: “I’m happy to share that I’m starting a new position as head of global growth marketing, Gemini at Google!” The exclamation mark suggests genuine enthusiasm—a commodity as rare in Silicon Valley these days as profitable startups.
The appointment comes at a crucial moment for Google’s AI ambitions. As the chatbot wars heat up faster than a neural processor under load, Gemini represents Google’s best hope of maintaining relevance in a world where users might soon bypass traditional search entirely.
Gulati brings a developer-focused pedigree to the role. He previously served as group marketing manager for developer growth and performance, where he led global growth, lifecycle and paid media marketing for Google’s developer products across mobile, web and the increasingly crowded AI landscape.
His career trajectory reads like a textbook case of corporate ladder-climbing done right. Prior to his developer marketing stint, Gulati spent nearly six years as senior product marketing manager for developer platforms based in Singapore, where he helped developers in India and southeast Asia “build great products and successful businesses” on Google’s ubiquitous platforms.
Before joining the Google mothership, Gulati cut his teeth at The Times of India, where as head of mobile products he claims to have increased mobile traffic sixfold in just 12 months—a performance that likely caught Mountain View’s acquisitive eye.
His CV also features a brief philanthropic interlude as head of marketing at Save the Children, sandwiched between stints at The Times of India, where he began his career as a brand manager after a short consultancy role at Tata Technologies.
As Google continues its desperate sprint to catch up with OpenAI’s head start, Gulati will need to draw on every marketing trick in his considerable playbook. For while Google may have invented much of the technology underpinning today’s AI boom, it finds itself in the unfamiliar position of underdog in the race to commercialise it.
Whether Gulati can help Gemini outshine its competitors remains to be seen. But one thing is certain: in the increasingly cutthroat world of AI, Google is gemini-ly serious about winning.
eNews
Piyush Thakur steps down as Inshorts’ chief revenue officer
Former vice president and cro says exit marks a new chapter after close to a decade of building revenue and partnerships at Inshorts Group.
NOIDA: Piyush Thakur has stepped away from Inshorts Group after nearly 10 years with the company, marking the end of a long tenure that culminated in his role as chief revenue officer.
In a farewell note, Thakur said he was “turning a new page” after almost a decade at Inshorts, calling it one of the hardest professional decisions he has made. He added that his exit was not driven by uncertainty about the future, but by reflection on a long association with the company.
Thakur joined Inshorts in October 2016 as vice president and spent around seven years in the role before being elevated to chief revenue officer in April 2024, a position he held until April 2026.
He said his tenure was defined by “thousands of mornings, late nights, product debates and breakthrough moments”, as the company evolved into a large-scale digital news platform used by millions.
In his note, Thakur emphasised that Inshorts’ growth was a collective effort across teams, adding that engineers, designers, sales teams and customer support staff all contributed to building the platform. He said the company’s success was not the result of individuals but of “everyone who stayed, passed through, and left their mark”.
Before Inshorts, Thakur worked across several digital media and business development roles. At ESPN, he served as senior regional manager from October 2015 to October 2016, focusing on growth initiatives, strategic opportunities and video distribution.
At Times Internet, he worked for nearly three years, including as head of business development from April 2015 to September 2015 and chief manager from January 2013 to March 2015. His responsibilities included monetisation of mobile platforms, managing media and developer partnerships, and driving revenue across digital properties such as The Times of India and The Economic Times.
Earlier, he worked at Brandmovers as head of business development from June 2012 to June 2013, handling digital, mobile and social media marketing solutions, client development and strategic consulting. During this period, he also worked on advertising revenue, brand strategy and CRM-based solutions.
At Inshorts, Thakur’s role focused on revenue strategy, mobile and media partnerships, and growth initiatives across platforms. His profile highlights experience in mobile product management, digital business models, partner ecosystems and revenue expansion in high-growth environments.
