MAM
Asian Paints unveils new film showcasing 80 years of trust and innovation
MUMBAI: Asian Paints has unveiled its latest corporate film, Asian Paints Ki Warranty, India Ka Har Doosra Ghar Kehta Hai, celebrating 80 years of quality, trust, and innovation. The film beautifully encapsulates the brand’s deep-rooted presence in Indian homes, spanning generations and geographies.
For decades, Asian Paints has been a constant in households across the country, from first homes to family legacies. Through repeated warranty cycles and a commitment to protection and beauty, the brand has established an enduring relationship with homeowners.
Conceptualised by Ogilvy, the film takes viewers on a journey through India’s diverse homes, showcasing the emotional bond between families and their trusted paint brand. Through heartfelt storytelling, warm visuals, and soulful music, it highlights how Asian Paints is more than just a name—it’s a symbol of lasting care.
Asian Paints CEO & MD Amit Syngle shared, “For over 80 years, we have been a part of millions of Indian homes, evolving with generations. This film is a tribute to the trust and connection we share with families, celebrating the role we play in making every home special.”
Ogilvy CCO Sukesh Nayak added, “This campaign brings to life the unshakable bond between Indian homes and Asian Paints. Every second home in India reflects the brand’s promise of protection, beauty, and reliability.”
Launched during the peak of the cricket season, the campaign resonates with the shared spirit of home and tradition, much like the sport that unites the nation.
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
