MAM
Asian Paints launches Rangon Ki Warranty campaign
New film shows how brand colours become the true addresses of Indian homes, building on last year’s warranty message.
MUMBAI: Asian Paints has painted a fresh memory lane proving that in India, the real postcode is often just a splash of colour. The company has unveiled its latest corporate campaign, ‘Rangon Ki Warranty’, a natural evolution of last year’s hit line “Asian Paints ki Warranty, India ka Har Doosra Ghar Kehta Hai.” Rooted in the insight ‘Rang hi asli pata hai’, the warm, evocative film captures how Asian Paints’ long-lasting colours quietly become landmarks in everyday Indian life, the blue house you turn left at, the yellow building everyone knows, the red walls that welcome guests every festive season.
Set to an evocative track, the campaign shows homes adorned in Asian Paints shades turning into living memories. Even as life moves on, the colours stay unchanged, transforming from mere paint into silent identifiers of familiarity, belonging and legacy. Through simple, relatable moments between families and their walls, the film drives home that these colours don’t just endure on surfaces, they stay etched in minds, becoming the true addresses of homes over time.
For over eight decades, Asian Paints has been part of homes and hearts across India, from small towns to metros and across generations. The new campaign deepens that emotional promise: warranty is more than durability and performance; it’s a commitment to protect the memories and recognition built around every home.
Asian Paints, managing director & CEO, Amit Syngle said, “For over eight decades, Asian Paints has been adding colour to Indian homes but more importantly, has become a part of their identity. When colour lasts long, it becomes memory translating to the address of a home instantly recognisable, deeply remembered. ‘Rangon Ki Warranty’ is an ode to this enduring bond.”
The campaign has launched during the IPL, where Asian Paints is an Associate Broadcast Sponsor, cleverly linking the colours we cheer for on the field with the colours we live with every day.
Ogilvy India chief creative officer Sukesh Nayak added, “Across India, a home’s vibrant, lasting colour often becomes its true identity. This campaign reflects how enduring product performance weaves itself into the very fabric of our consumers’ lives.”
In a country where directions are given by landmarks rather than street names, Asian Paints has turned that cultural truth into its strongest story yet. The campaign doesn’t just sell paint, it celebrates how the right shade can make a house feel like home forever. Because in India, sometimes the best way to find your way back is simply to remember the colour of the walls.
MAM
Aditya Birla Capital launches LeadHerShip for women founders
Women-to-women mentorship under InFiniTe platform to empower early-stage fintech entrepreneurs with three-month leadership journey.
MUMBAI: Aditya Birla Capital is putting women firmly at the helm with LeadHerShip, a fresh mentorship programme that’s steering early-stage women founders toward smoother sailing in the fintech seas. The diversified financial services company has introduced the women-to-women initiative under its flagship fintech platform InFiniTe. Designed to support and empower early-stage women entrepreneurs in financial services and fintech, LeadHerShip pairs ambitious founders with senior women leaders across Aditya Birla Capital businesses for a focused three-month mentoring journey.
The one-on-one engagements help participating start-ups refine strategic priorities, tackle real-world business challenges and build scalable, market-ready solutions. In return, Aditya Birla Capital gains early visibility into emerging trends and innovation-led models.
LeadHerShip deepens the Incubate pillar of InFiniTe, which follows a ‘problem-to-partner’ approach. The platform has already engaged over 200 fintechs and implemented around 60 proof-of-concepts across digital lending, customer experience, data analytics and risk management.
The programme is being rolled out in collaboration with B-Fair Labs, which will handle design, progress tracking and outcome measurement for a structured, impact-led incubation journey.
Aditya Birla Capital Limited managing director & chief executive officer Vishakha Mulye said, “LeadHerShip reflects our commitment to building a more inclusive, future-ready and innovation-led ecosystem. By bringing together leadership experience and entrepreneurial ambition, it creates a powerful exchange of ideas and helps shape the next generation of women leaders in financial services.”
In an industry where women’s representation in leadership still lags despite growing pipelines of women-led start-ups, LeadHerShip offers a practical bridge. It turns mentorship into momentum giving founders the navigation tools they need while letting Aditya Birla Capital spot the next wave of inclusive innovation. For women entrepreneurs charting their course in fintech, this ship just came in with a strong tailwind.
