Brands
Elitehubs opens Pune’s first luxury PC showroom with at-home support
MUMBAI: Elitehubs has officially opened its doors in Pune with a premium, hands-on custom PC showroom experience a first-of-its-kind space in the city designed for gamers, content creators, and professionals seeking high-performance setups.
Unlike traditional IT stores, the Elitehubs showroom offers an immersive, luxury-style consultation space where customers can explore high-end components, get tailored PC recommendations, and customise their builds for gaming, editing, rendering, or development all under expert guidance.
What sets this launch apart is the industry-first three year at-home support for all custom PC purchases made in Pune. Customers no longer need to lug heavy machines for servicing Elitehubs sends technicians directly to their homes for repairs, diagnostics, warranty handling, and part replacements.
“Whether you’re building for VFX, animation, streaming, or AAA gaming our Pune showroom lets you experience power and precision before you buy,” said Elitehubs CEO Jai Desai. “We’re not just selling PCs; we’re offering a premium experience from consultation to long-term care.”
The store also doubles as a PC consultancy zone, where personalised assistance replaces generic pre-built sales pitches. Every build is optimised for individual needs, ensuring unmatched performance and value.
With India’s PC market on the rise particularly in high-performance and gaming categories Elitehubs’ Pune expansion lands at the perfect time.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
