MAM
Double feature as IN10 rewrites credits for key content and ops leads
MUMBAI: Two’s company, but IN10 Media Network is making it a power duo. In a move straight out of a well-scripted plot twist, the network has handed expanded mandates to two of its leading men Samar Khan and Sourjya Mohanty across its digital platforms Docubay and Epic On.
Khan, best known for helming Juggernaut Productions, will now don the hat of chief content officer for both platforms. His new gig sees him leading the content charge, shaping the creative direction, and fine-tuning the storytelling voices of the documentary-led DocuBay and the fiction-forward Epic On. Call it a genre-spanning role with a tight narrative brief.
On the operations front, Mohanty, already the COO at Epic On, will now extend his oversight to Docubay as well becoming the double-barrelled COO tasked with keeping the business engine running smoothly across both arms of the network.
Speaking on the leadership elevation, IN10 Media Network managing director Aditya Pittie said, “Samar and Sourjya’s expanded roles reflect the confidence we have in their leadership and vision. In today’s rapidly evolving ecosystem, success lies at the intersection of strong content and sound strategy. At IN10 Media Network, we are committed to building a future-ready digital content business, one that is driven as the premium destination of documentaries and other is for the fictional storytelling excellence. This leadership realignment is a key step in advancing that mission and solidifying our position in the digital media landscape.”
The twin elevation is part of IN10’s broader vision to create a more seamless and strategic content ecosystem. By syncing operations and storytelling, the media group hopes to strengthen both platforms’ positioning as go-to destinations for bold, relevant, and globally resonant content.
Brands
Himanshu Khanna joins CKA Birla Group as group chief marketing officer: report
Former Raymond lifestyle CMO to lead group-wide brand and marketing strategy
MUMBAI: According to a media report citing industry sources, senior marketing leader Himanshu Khanna has joined CKA Birla Group as group chief marketing officer.
Khanna moves from Raymond Limited, where he served as chief marketing officer for the lifestyle division since August 2021, overseeing the marketing transformation of the company’s nearly $1 billion lifestyle business. His tenure featured a sharper consumer focus, a digital-first operating model and large-scale retail and brand modernisation.
At Raymond, Khanna led brand strategy and growth across a broad portfolio including Raymond suiting and shirting, Park Avenue, ColorPlus, Parx, Ethnix by Raymond, ready-to-wear, Raymond Home and Raymond made-to-measure. His remit also covered retail marketing, digital marketing, consumer insights, visual merchandising and brand protection.
Before joining Raymond, Khanna was business head for the FMCG division at RP-Sanjiv Goenka Group, with full P&L responsibility. During this period, he scaled the snack brand Too Yumm!, drove rapid revenue growth, led the integration of Apricot Foods following its acquisition and executed a business turnaround.
Khanna’s career spans over three decades across global consumer companies, with senior leadership roles at Beam Suntory, Wrigley, PepsiCo, Cadbury and Nestlé.
Widely regarded as a seasoned marketing operator, Khanna is a familiar presence at leading industry forums and is considered among the most in-demand marketing leaders in the country.
