MAM
Double feature as IN10 rewrites credits for key content and ops leads
MUMBAI: Two’s company, but IN10 Media Network is making it a power duo. In a move straight out of a well-scripted plot twist, the network has handed expanded mandates to two of its leading men Samar Khan and Sourjya Mohanty across its digital platforms Docubay and Epic On.
Khan, best known for helming Juggernaut Productions, will now don the hat of chief content officer for both platforms. His new gig sees him leading the content charge, shaping the creative direction, and fine-tuning the storytelling voices of the documentary-led DocuBay and the fiction-forward Epic On. Call it a genre-spanning role with a tight narrative brief.
On the operations front, Mohanty, already the COO at Epic On, will now extend his oversight to Docubay as well becoming the double-barrelled COO tasked with keeping the business engine running smoothly across both arms of the network.
Speaking on the leadership elevation, IN10 Media Network managing director Aditya Pittie said, “Samar and Sourjya’s expanded roles reflect the confidence we have in their leadership and vision. In today’s rapidly evolving ecosystem, success lies at the intersection of strong content and sound strategy. At IN10 Media Network, we are committed to building a future-ready digital content business, one that is driven as the premium destination of documentaries and other is for the fictional storytelling excellence. This leadership realignment is a key step in advancing that mission and solidifying our position in the digital media landscape.”
The twin elevation is part of IN10’s broader vision to create a more seamless and strategic content ecosystem. By syncing operations and storytelling, the media group hopes to strengthen both platforms’ positioning as go-to destinations for bold, relevant, and globally resonant content.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
