MAM
Etihad Airways announces partnership with Mumbai City FC
Mumbai: Etihad Airways has signed on to be the official front-of-shirt sponsor of Mumbai City FC in a multi-year partnership starting from the 2024-25 season. The move demonstrates Etihad’s continued commitment to the Indian market and Mumbai City’s profile as one of the top-performing professional sports teams in India having won two Indian Super League titles and two Indian Super League Cups.
The deal, which is a record in Indian football in terms of duration, coincides with Etihad celebrating 20 years of flying to India and will see the Etihad Airways logo feature prominently on the front of shirt of Mumbai City FC’s first and youth team match shirts and training kits from the 2024-25 season.
The partnership builds upon the decades-long connection between the home countries of the two organisations and reinforces the shared values of teamwork and excellence. Both the club and airline aim to bring people together and give flight to ambition.
Mumbai City FC CEO Kandarp Chandra commented, “We are incredibly happy to bring Etihad on board as our Official Front of Shirt Sponsor. Their endorsement is a testament to the brand of football Mumbai City plays – one that is committed to performance and the pursuit of excellence on and off the field. Both Etihad and Mumbai City are proud to represent resilient global cities that balance tradition with modernity.”
Etihad Airways CEO Antonoaldo Neves said, “We strive to enrich our presence in the Indian market through relevant and meaningful partnerships, and we’re thrilled to welcome Mumbai City FC to the Etihad family. India continues to be a strategically important market for Etihad and we remain committed to serving the Indian community with convenient connections from 11 destinations across India to the Middle East, Europe and North America.”
Etihad will celebrate 20 years of flying to India this month, and from 1 September, Etihad’s A380 will be flying between Mumbai and Abu Dhabi to demonstrate its commitment to growth in India. Guests will have the chance to experience the iconic superjumbo on this popular route for four months.
The airline flies to 11 destinations across India, with flights to Mumbai four times per day, offering convenient connections to Abu Dhabi and onwards. In total, Etihad operates 175 flights per week between Abu Dhabi and India.
“Through our partnership with Mumbai City FC, we hope to bring joy to the football-loving community across Mumbai,” continued Neves.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
