Brands
Technosport flexes festive fit with Durga Pujo film and Bengal expansion
MUMBAI: Pujo just got a wardrobe workout. Technosport, India’s fastest-growing activewear brand, has draped itself in festive spirit with the launch of its Durga Pujo campaign, ‘Fit for Pujo’, while simultaneously flexing its retail muscle in Bengal.
The campaign, unveiled on Mahalaya, stars acclaimed Bengali actor Bhaswar Chatterjee, whose presence adds a homegrown touch of authenticity. Through poetic visuals and a lyrical voiceover, the film celebrates autumn’s first whispers, the joy of new clothes, and the season of light and renewal. It ties these cultural cues neatly with Technosport’s promise of stylish, performance-driven activewear.
“Pujo is not just about new clothes, it’s about preparing for a season of energy, joy, and fresh beginnings,” said Technosport, head of marketing, Patralika Agrawal. “With ‘Fit for Pujo,’ we wanted to capture that spirit, making activewear feel as festive as it is functional.”
The campaign launch coincides with two new exclusive brand outlets opening in Kolkata’s Mani Square Mall and Asansol’s Sentrum Mall, bringing Technosport’s nationwide tally to 21 stores. With Exclusive Brand Outlets (EBO) revenues doubling year-on-year and an 83 per cent conversion rate on footfalls, the brand is confidently striding towards its Rs 600 crore revenue goal for FY 2025–26.
By weaving Bhaswar Chatterjee’s cultural resonance into the narrative and making a strategic push in the East, Technosport is betting big on Pujo as more than just a festival. It’s the season to dress, renew and move.
Brands
Davidoff appoints Ahaan Panday as first Brand Ambassador for India
Actor to front new chapter as brand launches Cool Elixir fragrance.
MUMBAI: Davidoff has just found its perfect new splash in India and he comes with star power and a cool, confident vibe. The iconic Swiss fragrance house has announced actor Ahaan Panday as its first-ever Brand Ambassador for India, marking a significant milestone in the brand’s journey in one of its most dynamic markets. Ahaan Panday, known for his fresh energy and strong connect with younger audiences, embodies the modern Davidoff man self-assured yet carefree, ambitious yet grounded. His appointment aligns perfectly with the brand’s “gentleman adventurer” philosophy of adventure, refinement, and living life with intensity.
Sharing his excitement, Ahaan said: “Davidoff is one of those brands I’ve always associated with memories growing up. Cool Water was probably the first perfume I ever tried. To now be named Davidoff’s first Brand Ambassador for India feels incredibly special. I’ve always seen Davidoff as a symbol of confidence and staying true to who you are.”
The collaboration coincides with the launch of Davidoff’s latest global fragrance, Cool Elixir: The New Oud Treasure. This bold composition reinterprets freshness with depth and intensity, featuring a noble oud accord layered with lavandin absolute and rose oxide.
For decades, Davidoff has enjoyed cult status in urban India. With Ahaan Panday now leading the charge, the brand is set to strengthen its cultural presence and connect with a new generation of fragrance enthusiasts through a more contemporary and relatable voice.
In the competitive world of luxury fragrances, Davidoff has made a splash by choosing a young, authentic Indian talent to carry its legacy forward. Expect the scent of success — because when Ahaan Panday teams up with Davidoff, the fragrance game in India is about to get even cooler.
