Brands
Oneplus launches ‘light a light, plant a plant’ with Jackie Shroff this Diwali
MUMBAI: This Diwali, Oneplus is lighting up homes and green spaces alike. The brand has unveiled a heartfelt campaign titled “light a light, plant a plant”, collaborating with actor Jackie Shroff and his NGO, JK Foundation, with a commitment to plant 1 lakh trees across India.
The campaign encourages communities to celebrate the festival of lights while contributing to a greener future. The hero film delivers a simple yet powerful message: as we illuminate our homes, we can also plant a plant. It reflects Oneplus’s belief that technology and sustainability can go hand in hand: mirroring the clean and fast experience of Oxygenos with the brand’s commitment to cleaner air and healthier cities.
This initiative continues Oneplus’s eco-conscious journey, building on its 2019 campaign that saw 20,000 trees planted. Plantations under this campaign will prioritise native species and ongoing care, with periodic updates shared with the Oneplus community.
Commenting on the campaign, Oneplus India director of marketing Ishita Grover said, “Our campaign is a heartfelt celebration of joy and a brighter, hopeful future. By sharing the spirit of giving and togetherness, we hope to spark a movement where celebration and a greener future go hand in hand.”
Conceptualised in-house and directed by OML (Only Much Louder), the ad film is live across Youtube, Instagram, Twitter, and Facebook, bringing the festive spirit and a message of sustainability directly to audiences nationwide.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
