Brands
Libas spins festive magic with 1 lakh orders day one
MUMBAI: When it comes to festive fashion, Libas is clearly on a roll. The ultrafast fashion brand clocked over 1,00,000 orders on the very first day of its seasonal sale, translating to more than 50 orders every minute across its website, app, and leading marketplaces.
The frenzy was led by Libas’ most-loved collections: kurtas, kurta Sets, co-ords, loungewear, and sarees, reinforcing its status as a go-to destination for contemporary Indian wear that blends style, comfort, and accessibility. The recently rolled out GST 2.0 reforms, lowering tax slabs for mass fashion apparel, gave shoppers an added reason to click “buy now,” fuelling the festive momentum.
“Crossing 1,00,000 orders on day one is a testament to the trust our customers place in us,” said Libas founder & CEO Sidhant Keshwani. “Our focus on speed, agility, and consumer-centricity has helped us scale ultrafast fashion in India. The GST reforms have only added cheer, making festive shopping more exciting than ever.”
With 50 plus exclusive brand stores, a strong digital presence, and an omnichannel strategy, Libas continues to push boundaries in the Indian fashion landscape. This record-setting start cements its place as one of the fastest-growing brands catering to modern, style-savvy women.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
