Brands
Libas lights up the festive season with festive campaign Roshni
MUMBAI: Here’s a fashion story that truly shines from within! Libas, India’s leading ultra-fast fashion brand, has launched its 2025 festive campaign Roshni, a dazzling celebration of light, power, and the divine energy that every woman carries within.
Much like its name, Roshni (meaning light) glows with symbolism, honouring women as the embodiment of the Devi, balancing strength with grace. Drawing from Indian history and timeless tales, the campaign weaves mythology and modernity into one luminous narrative.
The accompanying festive collection captures that same spirit: flowy silhouettes, intricate embroidery, and sequinned details that sparkle with understated glamour. Crafted in plush velvet and silk, the pieces radiate regal charm, with prices ranging from Rs 2,000 to Rs 7,000. Think florals, shimmer, and everything that lights up the festive mood.
Speaking about the campaign, Libas head of marketing Nisha Khatr said, “With Roshni, we wanted to capture the true essence of the festive season: joy, strength, and light. India has always been a land of Devis, and this collection embodies that duality: gentle yet fierce.”
Available across Libas’ app, website, leading e-commerce marketplaces, and offline stores, Roshni invites women to celebrate not just the sparkle around them, but also the glow within.
Because this festive season, as Libas reminds us, light isn’t just something you see. It’s something you wear.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
