Brands
Asian Paints brings home the feels once again
MUMBAI: Some stories never fade, they simply find new walls to speak from. Asian Paints has rekindled the magic of its iconic campaign Har ghar kuch kehta hai, returning with a fresh film that paints a touching portrait of the modern Indian home.
Blending nostalgia with a contemporary lens, the new ad film explores how homes today are living, breathing reflections of the people who inhabit them. Each wall, colour and corner tells a tale of creativity, connection and comfort, whether it’s a young couple giving their walls personality, a food vlogger turning his kitchen into a studio, or a pet parent making room for a furry family member.
Set to the familiar Har ghar poetry, the film gently reminds viewers that a home’s essence lies not in its structure, but in the lives it shelters, “har ghar chup-chaap se yeh kehta hai, ki andar isme kaun rehta hai.”
Speaking on the campaign, Asian Paints MD & CEO Amit Syngle said, “Homes today are more dynamic, expressive and personal than ever before. With this new chapter, we celebrate how every corner carries meaning, through creativity, individuality or shared experiences.”
Ogilvy India chief advisor Piyush Pandey added, “Homes have always spoken; what’s beautiful now is that they’re starting new conversations. This campaign captures today’s lives with honesty, humour and heart.”
More than a revival, this film is a love letter to the spaces that shape us, proving that while styles evolve, the emotion behind every home remains timeless.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
