iWorld
McCartney hits the right note with Man on the Run
MUMBAI: He may have left The Beatles behind, but Paul McCartney never missed a beat. Man on the Run, a new documentary streaming globally on Prime Video from 25 February, takes audiences on a front-row journey through McCartney’s life after the world’s most famous band split up.
Directed by Academy Award-winner Morgan Neville, the film charts McCartney’s creative rebirth alongside his wife Linda, as the two form Wings and redefine what it means to start again under the glare of fame. Packed with never-before-seen footage and rare archival treasures, the documentary offers an intimate glimpse at the man behind the music, facing both artistic challenges and personal triumphs.
Produced by Tremolo in association with MPL and Polygram Entertainment, Man on the Run will first hit select cinemas before landing on Prime Video in more than 240 countries and territories.
But that’s not all, the film headlines a larger partnership between McCartney, Universal Music Group, and Amazon, set to roll out over the coming year. Fans can look forward to exclusive music releases, limited-edition merchandise drops, and even McCartney’s own commentary on Amazon Music.
The collaboration also coincides with the November release of Wings: The Story of a Band on the Run, his companion book, and Wings, a self-titled definitive music collection arriving on vinyl and streaming platforms. Add to that his upcoming Got Back tour across North America, and it’s clear Sir Paul’s still flying high.
iWorld
Blackcab Agency Network wins Avion India digital mandate
Creative agency to lead social strategy, content and performance marketing for aviation training centre.
MUMBAI: Blackcab just took off with a high-flying client because when your brand needs altitude in digital skies, you don’t wing it, you hire the jet fuel. Blackcab Agency Network has been appointed as the digital strategy and brand building partner for Avion India, Mumbai’s first DGCA-approved full flight training simulator facility located at Juhu Airport.
The mandate sees Blackcab handling Avion India’s end-to-end digital presence, including social media strategy (Instagram, Facebook, Linkedin, Youtube), content creation, performance marketing and campaign execution. The agency will produce on-site content showcasing simulator sessions, student journeys and behind-the-scenes glimpses of pilot training.
The partnership arrives as India’s aviation sector experiences robust growth, with rising demand for skilled pilots and aviation professionals. Blackcab’s role will be to translate Avion’s technical training environment into compelling, aspirational digital narratives that connect with students exploring careers in aviation.
Blackcab Agency Network co-founder Aayush Bansal said, “Our role with Avion India is not just to tell a story, but to build a structured digital ecosystem that drives measurable results. From managing social platforms to creating performance-led campaigns, we are ensuring every touchpoint builds awareness, engages aspiring pilots, and supports student intake.”
Avion India director Parth Mulay added, “We started Avion with a simple vision, to build a training environment where pilots truly feel prepared for real airline operations. Blackcab has helped us present our simulators, infrastructure, and the real pilot journey in a way that feels authentic and inspiring for aspiring pilots.”
The appointment marks Blackcab’s expansion into the aviation training sector while strengthening its portfolio across diverse industries.
In a sky where ambition needs clear runway signals, Blackcab isn’t just flying the brand, it’s giving future pilots the digital navigation they need to soar.
