MAM
Will IPL 2021 prove to be a brand marketer’s delight?
NEW DELHI: The countdown has begun for one of the biggest cricketing events – the 14th edition of Vivo IPL 2021. The sporting extravaganza will return home after two years following a stellar show in the United Arab Emirates last November.
The season is all set to kickstart on 9 April in Chennai with a high octane clash between defending champions Mumbai Indians and Royal Challengers Bangalore. But once again, all the matches will be played in empty stadiums, with no enthusiastic fans to cheer their favourite teams. The second wave of Covid2019 continues to pose a challenge, as the league recovers from a pandemic-hit 2020.
However, the Board of Control for Cricket in India (BCCI) said it is confident of hosting the IPL at home with the health and safety of players and all people involved being paramount. How will this arrangement pan out for the brands and advertisers, who have pinned high hopes on the league? Will there be an impact on TV viewership, with restrictions eased across most parts of the country and people back in offices? Will IPL 2021 be able to sustain the momentum it built last year?
Some of these questions will take center stage at IPL 2021: Brand marketers' delight? – a virtual roundtable to be hosted by Indiantelevision.com today. An esteemed panel of representatives from media and advertising agencies will deliberate upon the potential power of the league and the opportunities it holds for brands and the M&E industry, as it looks to make a comeback on its home ground.
The panel will comprise of Mediacom national buying head Srinivas Rao, Byju’s head of marketing Atit Mehta, dentsu India chief executive officer Anand Bhadkamkar, Initiative (IPG Mediabrands) south head & vice president Priya Iyer, and Indiantelevision.com’s founder, CEO & editor-in-chief Anil Wanvari.
The virtual roundtable will begin at 3:30 pm on 7 April and will be live-streamed on YouTube, Facebook, and Twitter. Join us for stimulating conversations and interesting insights on the potential power of the IPL as it returns with its 14th edition.
Brands
StrateRise Consulting appoints Jagat N Singh as VP government relations
Media veteran to steer govt engagement and expand ICE programmes
MUMBAI: StrateRise Consulting has brought a seasoned media hand into its leadership ranks, appointing industry veteran Jagat N Singh as vice president government relations.
In his new role, Singh will lead the firm’s engagement with government bodies and public sector undertakings while also working to drive revenue growth through the government’s Information, Communication and Engagement programmes. These initiatives span public relations, events, films and media campaigns.
Founder and CEO Yuvraj Mehta said Singh’s experience across media and industry would strengthen the firm’s growing government practice.
“We are happy to welcome Mr Singh to our leadership team. His deep understanding of industry and media will help StrateRise further strengthen its government practice. We continue to invest in quality talent as we build an Indian consulting firm with a global footprint aligned with the vision of our Hon’ble Prime Minister,” Mehta said.
Singh said he was looking forward to contributing to the firm’s next phase of growth.
“I am excited to join StrateRise and work with such a talented team. My focus will be on strengthening the firm’s government practice while contributing to its continued growth and making a meaningful difference to our communities, the country and the industry,” he said.
Before joining StrateRise, Singh spent nearly two and a half decades in the media and communications sector, holding leadership roles across major networks including NDTV, Network18, TV Today Network and ITV.
With Singh now leading the government relations mandate, StrateRise Consulting is aiming to deepen its engagement with public institutions while expanding its presence in government-led communication initiatives.
