iWorld
Hoichoi’s first independent property Tangra Blues debuts on the platform
KOLKATA: Bengali OTT platform Hoichoi’s first independent property, Tangra Blues, premiered on the platform on Saturday a month after its theatrical release while simultaneously being available in multiplexes.
Directed by National Award-winning director Supriyo Sen, along with National Award-winning cinematographer Ranjan Palit, and music director Nabarun Ghosh, the film is an underdog story of a band that refuses to die and rewrite its destiny through music.
Ahead of its World Premiere on Hoichoi, Tangra Blues had opened to an overwhelming response and rave reviews in theatres a month back on 15 April. The film is inspired by the lives and struggles of Sanjay Mandol & group, Kolkata’s most popular waste band group, who went on to become a runner-up in a popular talent reality show in the country.
The film stars renowned actors Parambrata Chatterjee and Madhumita along with Saimul Alam, Oishani Dey, and Atmadeep Ghosh among others.
Hoichoi revenue & strategy VP Soumya Mukherjee said, “With our huge bank of World Premiere movies and Original Shows, we are prepared to provide entertainment to our user base even at a time like this. Tangra Blues being our first independent property, we are excited for our users across the globe to enjoy it from the safety and comfort of their homes. At Hoichoi, we endeavour to bring great content and latest releases on our service for our users to experience.”
iWorld
Amazon MX Player launches free micro-drama destination Fatafat
New platform offers serialized short-form stories with Munawar Faruqui campaign.
MUMBAI: Amazon MX Player just made micro-dramas free because the only thing shorter than the episodes is now the price tag (zero). Amazon MX Player has launched Fatafat, India’s first completely free premium micro-drama destination, giving mobile-first audiences access to fast-paced, serialized short-form stories without any paywall. Designed for quick viewing bursts, Fatafat features a growing catalogue of romance, drama, thriller and youth-led narratives in bite-sized episodes that are instantly bingeable. Unlike most micro-drama platforms that charge for access, Fatafat removes the barrier entirely, expanding the format’s reach across India.
The launch is supported by a humorous digital campaign fronted by comedian-actor Munawar Faruqui. The spots playfully highlight how small spends on paid micro-drama apps could be better used elsewhere, positioning Fatafat as the smarter, no-cost choice for engaging entertainment.
Amazon MX Player head Karan Bedi said, “Our vision has always been to make premium entertainment accessible to everyone, free of cost. With Fatafat, we are extending that promise to the rapidly growing micro-drama category quick, engaging and mobile-first while remaining completely free for viewers across India.”
Amazon MX Player head of content Amogh Dusad added, “Micro-dramas open up exciting creative possibilities for storytelling. With Fatafat, we are building a diverse slate of serialized stories across genres while keeping the experience fast, engaging and accessible to viewers everywhere.”
Munawar Faruqui said, “Today’s entertainment landscape is defined by content that is fast, engaging, and instantly accessible. Shooting for the campaign was a thoroughly enjoyable experience, especially as the scenarios felt incredibly authentic and relatable.”
Fatafat will continue to expand its library with several new titles in the coming months. The destination is available to stream for free on the Amazon MX Player mobile app.
In a country where attention spans are shrinking faster than episode lengths, Amazon MX Player isn’t just joining the micro-drama party,it’s throwing the doors wide open and telling everyone the snacks (and stories) are on the house.
