As Hoichoi completes a decade, its COO Soumya Mukherjee discusses the platform’s self-funded growth model, 30 per cent marketing cap, IP diversification, AI-led production, multilingual expansion...
VC Films' debut production extends No. 1 run on ZEE5 with sustained audience buzz
It made its theatrical debut a month ago.
It is now experimenting with other business models like sachet pricing
40 per cent of its revenue coming from international markets
