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Sony Sports strike a chord with its latest campaign ‘Sirf Sony Pe Dikhega’
MUMBAI: To highlight all the delightful and adrenaline-pumping offerings that the Sony Sports Pack has on offer, the brand has come out with a new film.
Aimed at driving the Sony Sports Pack subscription, the latest campaign from Sony Sports highlights the consumer delight that Sony Sports brings about with its diverse offerings throughout the day, all year long. The short video humorously drives in the message that a Sony Sports pack is as essential to a happy family as roti, kapda aur makaan!
The film juxtaposes two neighbouring families – The sporty Gupta Family, which is led by the renowned actor Ranvir Shorey and the not-so-sporty Mehta Family, which is led by the accomplished actor, Deven Bhojani- and the difference Sony Sports brings about in their lives.
Through a series of quirky slice-of-life situations, the contrast between the Gupta Family, which has subscribed to Sony Sports Channels and the Mehta Family which hasn’t taken the subscription is brought to the fore.
Where the Gupta family always has something to look forward to & celebrate together, the Mehta Family is shown to have a drab existence, always wondering at the source of their neighbours’ constant merry making.
The film concludes with Guptaji excitedly reciting the fully-loaded product offerings of Sony Sports which keep his family enthralled, all day long, namely: WWE, UEFA Champions League, Euro 2020, Olympic Games Tokyo 2020, India tour of SL, India tour of England, and more! Finally, he recommends his neighbour, Mehtaji to subscribe to Sony Sports Channels as well, for the non-stop, year-long LIVE sporting entertainment.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
