Brands
Lizol tops BARC’s week 21 list of top brands.
Mumbai: The Broadcast Audience Research Council (BARC) released its report for week 21, and Lizol has topped the list of brands with 573.05 (000 secs) of ad volume. The disinfectant cleaner is followed by streaming giant Amazon Prime Video which claimed the second spot with an ad volume of 526.66 (000 secs), after holding the sixth position in the BARC listing of most advertised brands last week.
Veet Hair Removal System and Dettol Toilet Soaps are at third and fourth spots in the list accounting for 437.03 (000 secs) and 427.56 (000 secs) ad volumes respectively. The top list of brands released by BARC for week 21 is also dominated by personal and home hygiene products, where Dettol Antiseptic Liquid, Harpic Bathroom Cleaner, Dettol Liquid Soap, Dettol Intense Cool Soap, and Harpic were ranked fifth, sixth, seventh, eighth, and ninth respectively.
Ed-tech platform Byju’s learning app grabbed the 10th spot in the list with 293.99 (000 secs) ad volume.
Reckitt Benckiser India has topped the list of advertisers in week 21 by registering 4929.33 (000 secs) of ad volume, followed by Hindustan Lever Limited (4669.27 secs), Brooke Bond Lipton India Limited (747.88 secs), and ITC (658.22 secs) holding fort at second, third and fourth spots respectively.
Amazon Online India Private Limited grabbed the fifth rank on the BARC list with 620.17 (000 secs) of ad volume. Other advertisers who found a place in the top 10 include Colgate Palmolive India Limited (588.01 secs), Procter and Gamble (505.93 secs), Wipro Limited (468.95 secs), Pepsi Co (452.93 secs), and SmithKline Beecham (421.99 secs).
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
